“Today marks an important milestone as we officially announce our franchise name, the Trenton Ironhawks, and prepare to bring a new era of professional ECHL hockey to Trenton,” said Ohrablo. “The hawk symbolizes strength and spirit, as the iron industry and its workers remain vital to Trenton’s economy through their grit and determination. By combining these elements into Ironhawks, we honor Trenton and reflect the team we are building, representing the city and the surrounding region, including Central New Jersey and Bucks County, Pennsylvania.”

“We appreciate the more than 2,000 fans who participated in our name-the-team contest and the more than 650 fans who have already become season members,” Ohrablo added. “We look forward to providing exciting hockey and family entertainment starting in October and for years to come. This is your team, Trenton, and we invite everyone to join us. It’s time to forge for victory!”
“This fall, fans from across the region will fly to Mercer County to cheer on our new team, The Ironhawks, in their inaugural season, so we are hard at work upgrading CURE Insurance Arena to provide a first-class experience for the team and fans,” said Benson. “While the name references Trenton’s proud past as an industrial powerhouse, the Ironhawks will play an important role in shaping a renaissance for our capital city, bringing new economic activity, creating jobs and business opportunities right here in our community.”
“The arrival of the Trenton Ironhawks is an exciting moment for our city,” said Mayor Reed Gusciora. “This team brings new energy to the CURE Insurance Arena and creates opportunities for residents, visitors and local businesses alike Ironhawks reflects Trenton’s industrial roots and the strength and resilience that define this community. This is a proud new chapter for sports in Trenton.”
The Ironhawks’ primary colors are blue, gray and red, and the logo merges with the hottest flames, creating a rich, bright blue on the tips of the wings and claws. Gray iron plates form the Hawk’s body, and the fire within him is represented by his red eyes, which represent his intensity.
The name and logo were created by the Trenton Hockey team’s marketing department, along with Adapting Social, a full-service digital marketing agency based in Point Pleasant Beach, New Jersey. Adapting Social has worked with global brands including Chevrolet, Ferrari, ADP, GNC and Verizon.
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