Marketers with resource limited AI to increase productivity by helping with everything, from ideas and faster workflows to data analysis. But there is one reservation when using AI in Marketing: let consumers not know because they hate it.
Almost nine out of 10 marketers say they have to deliver more in less time, according to a report from Geegloop. Also, 91% have increased the content of the content this year – with many who produce three to five times more than in 2024, according to one 10fold questionnaire. Yet budgets often remain flat.
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To close that gap, marketers lean hard on AI, with 67% worldwide – and 78% in California – now regularly use AI tools for making content, according to the research of 10 times. Teams that once spent 10 hours a week with manual campaign -optimization now see cycles under 30 days, according to research of Double.
Marketers use AI to adapt in real time and respond faster to changing customer behavior. One of those behaviors cannot be found from AI, and it does not seem to shift.
The AI Trust Gap
While 70% of consumers recognize AI in Marketing -E -mails, advertisements and customer service, only 25% like Growthloop. An overwhelming 82% still wants to talk to a human agent – even if the AI option is faster. And worries are assembly: 78% are concerned about data security, 60% doubt the accuracy of AI output and 84% say that brands should make public when AI is in use.
How many do consumers not like AI?
Last year Coca-Cola Ai used to make a Christmas advertisement. The company called the campaign “a collaboration of human storytellers and the power of generative AI.” Consumers called the mediocre-lake a shortcut than creativity and thought it was just Coca-Cola’s way of avoiding real artists.
Alex Hirsch, maker of ‘Gravity Falls’, said Coca-Cola’s iconic red came from ‘The Blood of Out-of-Work Artists’.
Coca-Cola has not repeated its AI experiment.
In the ‘Ai Paradox’
Marketers, such as consumers, have their doubts about AI.
Although 71% believe that AI will make them better in their work, 61% are worried that it could replace them, according to a HubSpot report. Junior employees (22%) are more than twice as likely to fear as a replacement as senior managers, according to Dotdigital’s Secret lives of marketing teams report. Copywriters in particular feel vulnerable. Dotdigital discovered that 34% is afraid that AI will replace them.
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Nevertheless, research data shows that most fears are out of place: 83% of the AI adopters did not cut the staff (10 times). Instead, 71% of the teams are aware of using AI in a responsible manner (HubSpot).
The prevailing sentiment is that AI serves as a powerful “booster pack” that strengthens existing tools and strategies. According to Growthloop, 86% of marketers believe that human intervention improves the effectiveness of AI.
This may mean that they come from external help: the research of 10Pold showed that 88% of marketers continues to rely on external support from the agency for at least part of their content process, in which 86% prefer a hybrid model of internal and agency sources.
What is most important in a trust-first economy is not the fastest adopter. It is the one who combines AI scale with human credibility that can alleviate consumers’ doubts.
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