Meanwhile, shopmy made The first major push around his consumer experience by debuting circles, with which users can build their profiles and composite groups of makers who can trust them and then receive a dynamic feed of product recommendations from those specific makers.
Community & Curation-driven shopping
Although these updates are different, there are underlying themes for both: shopping is more about community and curation.
In the case of LTK, the addition of consumer profiles and messages creates new ways for people to shop through their friends and direct interactions with makers. For ShopMy it brings makers at the forefront of shopping through curation.
Both approaches are logical. Although algorithms have been powerful in popping up makers and products for the public, much of what is important when it comes to deciding to buy something friends and those you already trust – algorithms do not always serve that need.
Growing competition in Creator Commerce
The Creator Commerce and Affiliate Space is an always busy always busy increasingly busy. In addition to LTK and Shopmy, there are others such as Mavely, larger Legacy Affiliate platforms such as Impact, Awin and Rakuten, while social media platforms Tiktok and YouTube have their own affiliated store solutions. Brands themselves launch creator programs rooted in committee payments.
This environment offers makers countless ways to expand their income flows, but also creates challenges about which platforms and tools they should use and how you can get the best of it. Do makers focus on one platform or diversify as they would do with social media platforms? Diversity seems necessary, especially considering scenarios where platforms of affiliate payments can be made and run, which has recently happened with a flagship seal The Maker-Winkelpuien to concentrate on AI-driven maker brand Matching.
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