LinkedIn saw one 14% increase in EU users in the first half of 2025Although it is also being seen steadily in user reports of wrong information and hateful language, as more people enter into the platform.
That is according to LinkedIn’s last EU DSA -Review ofWho already outlines its moderation and enforcement efforts, as well as total users in the EU region. You can see the full list of DSA reports from LinkedIn hereBut in this post we will view the last songs.
First, on active users. In the first half of 2025, LinkedIn stated that it had logged in 54.7 million into monthly active European users, as well as 213m logged in visits.
Since March 2024, LinkedIn has seen the largest relative public increases, based on active user statements, in Slovenia (+100%), Lithuania (+50%) and the Czech Republic (+33%), while in its largest EU user markets an average of 10%MAU growth is seen, using the initiated user status.
The most interesting thing about this data, however, is that we can also compare this with the total member data of LinkedIn, who reports to show its growth.
According to this graph, LinkedIn now has more than 160 million members in Europe, but the actual user statistics show that only 54.7 million of them log in monthly. Which means that the average use of LinkedIn, based on these figures, is around 36%.
Assuming this is the same type of average involvement that sees it in all regions, that would be the active logged in the use of LinkedIn at around 432 million MAU, which differs considerably from the 1.2 billion member status that it would rather report.
But that would be a better indicator for the actual general use and involvement, although LinkedIn has also reported “record levels” of involvement every quarter since 2018. So perhaps more involvement, but the use of the EU performance data as an indicative measure, it is active users that the active user statement is more likely about 432 million or so.
That is not to play the growth of LinkedIn, because it still sees that the active user of double digits in most markets is increasing. But it is worth breaking down what the reported numbers of LinkedIn actually represent in real interaction and use.
In terms of moderation staff, LinkedIn continues to add more moderators and it is now a maximum of 1,757 employees worldwide. That is an increase of 52% since March 2024, so while LinkedIn wants to integrate AI into every aspect of the app, it still trusts people to manage user reports and enforcement.
In terms of specific violations, LinkedIn saw an increase of 25% in user reports of wrong information in the first half of this year (against the last report), while it also saw an increase of 12% in reports of hate -speech speech. Since more people use the app, this makes sense, but these are a remarkable increase in users’ concerns.
Interestingly, LinkedIn has only reported an increase of 11% in reports of fake accounts in the annual basis for EU members. That is interesting because many LinkedIn users have expressed concern about the rise of fake intervention in the app, although many of those worries relate to artificial involvement, through engagement pods and not necessarily fake users.
Also worth mentioning: the EU members of LinkedIn have reported many more cases of intimidation, with an increase of 33% in user reports on an annual basis.
Some interesting data about the relative performance of LinkedIn and how it grows in EU use. And given that LinkedIn rarely shares actual user data, it does offer an interesting context about its actual growth, and how it performs because it sees more user involvement.
You can see all DSA reports from LinkedIn here.
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