Kraft Heinz says that 90% of its food products already use natural colorants. Products that still use synthetic dyes are in its beverage and dessert categories such as Crystal Light and Jell-O.
Photography by Jeremy Villasis./Moment rf/getty images
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Photography by Jeremy Villasis./Moment rf/getty images
Kraft Heinz says that it will remove all artificial dyes from products that are sold in the US from 2027, and it will stop making new products with these dyes, immediately in force.
In a statement, Kraft Heinz said that almost 90% of his American products are already free from synthetic dyes. It says that it has invested in removing the dyes in remaining products or replacing natural colors. A spokesperson for the company says NPR that many of the products that still contain artificial dyes are in the Drinks and Dessert category. These include some products that are sold under brands such as Crystal Light, Kool-Aid, Jell-O and Jet Puffed.
“The vast majority of our products use natural or no colors, and we have been traveling to reduce our use of FD & C colors About the rest of our portfolio, “said Pedro Navio, President of Noord -America at Kraft Heinz, in a statement and added:” Our iconic Heinz -Tomatensketchup has never had artificial colorants. “
About ten years ago, the company removed the artificial dyes that were used to give its kraft Mac & Cheese its iconic yellow-orange tint; That color now comes from herbs such as bell pepper and turmeric.
The company’s announcement comes almost two months after federal health officials said they would work with the food industry to voluntarily repay the use of food paint on the basis of the end of next year.
“We get rid of the dyes and then one by one, we will get rid of every ingredient and additive in food that we can tackle legally,” said health secretary Robert F. Kennedy Jr. At the time.
Some studies have linked these dyes to negative effects on the behavior of children and mental health.
The Consumer Brands Association, which represents packaged food manufacturers in the US, has defended the current ingredients of the industry. In a statement in April, Melissa Hockstad, the CEO of the group, said: “The ingredients used in the American food supply were rigorously studied … and have been demonstrated as safe.”
Some food manufacturers have already worked to abolish synthetic dyes. The Food and Drug Administration recently approved three new completely natural colors for manufacturers to use instead. But switching is not necessarily easy.
As NPR has reported, extreming large color volumes from natural sources is much more complex than mixing chemical dyes. Some colors, such as blues, can be difficult to come from natural sources in large quantities that can increase the costs of reformulating products. And the resulting colors may not be as lively as those reached with synthetic dyes.
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