Explore Kleos+Klea, a brands for only nutrients through the creatives Voodoo Voodoo. Its identity combines science and ceremony, clarity and tactility, with thoughtful packaging, typography and art direction.
Kleos+Klea I did not appear at night. It is the result of Tammy demos who spend twenty years on studying what heals, what feeds and what lasts. Her idea was simple: skin care only built by nutrients, no fillers, no waste. To match that vision, the brand needed a design system that could live in two places at the same time, science and ceremony, clarity and tactility. That was the challenge that the talented team of Voodoo Voodoo assumed: to turn a ritual into a world.
Depth by restraint
The design is not loud. It doesn’t have to be. Every choice, typography, texture, shape, leans in silent clarity. It suggests care without decoration, trust without sound. The goal was to make skin care felt functional, but also ceremonially, a daily action with weight and meaning.
A language of tension
Kleos+Klea speaks through contradictions. The logotype extends and contracts, never resolved, always breathable. The fonts, significant, a serif with presence, and GT America, a rational without, are in balance. Black and white form the foundation, while Gedempte Neutrals and sudden coloring bursts keep the system alive. It is checked, but never rigid.
Packaging as a ritual
The bottles, heavy glass with a soft-touch finish, are covered with pebble-like lids that feel found, not manufactured. Slip cases relief in nude tones, elastic tires instead of glue or plastic, every detail is made to be touched, considered. Even the ceramic bowl, used to activate the powders, is sculpted to fit the hand, to guide a movement. The object itself becomes part of the ceremony.
Tell stories in images
The photography reflects the brand: a push and pull between order and organic. Botanical gradients dissolve in close-ups of the skin. Monochrome Calm clashes with color eruptions. Figures seem stable and composed, while natural elements shift and rise. The images are not only illustrative, it is emotional, meant to remind us that design can feel as much as it shows.
An ecosystem, not a logo
Kleos+Klea would never just be stamped a logo on a pot. It had to be a whole system: digital, physical, editorial, experiential -oriented. Each touch point shares a voice, calm, insured, sensory. Together they form something coherent, not just consistent.
Why it matters
For designers, Kleos+Klea is proof that brand systems can be more than surface. They can be rituals. They can embody values. By staying rooted in contrasts, science and ceremony, restraint and depth, Voodoo Voodoo has built a brand that not only looks good. It feels good. And that is the difference between a product and a culture.
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