Despite these persistent headwinds, companies are cautiously optimistic.
Thirty-eight percent expect profitability to increase in 2025, compared to 30% in 2023 – the last time the survey was conducted.
“Real estate companies are on the front lines of the industry, seeing firsthand how housing affordability and local economic conditions impact their customers,” said Jessica Lautz, NAR deputy chief economist. “Companies are also experiencing the rising costs of running their businesses. While the current real estate market is challenging, the majority of companies expect profitability to remain at least stable.”
The report analyzes companies’ demographics, structure and business characteristics – based on responses from NAR brokers to assess current trends and expectations in the real estate landscape.
Other highlights from the 2025 report include:
- Returning customers are responsible for 46% of home sales volume; referrals to previous clients account for 44%.
- Thirty-five percent of companies are actively recruiting, a decrease of 5 percentage points compared to 2023.
- Eighty-one percent operate one office, unchanged from 2023, with an average of two full-time licensees (up from three).
- Residential businesses have been in existence for an average of 19 years, up from 16 years in 2023.
- Commercial companies have been active for an average of 25 years, in line with 2023.
- Seventy-one percent of companies encourage agents to pursue certifications and designations.
- Sixty-one percent encourage additional training.
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