Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by number of agents, continues to expand across Europe. As the momentum continues, KW has been awarded a new master franchise in Bulgaria. As of November 30, the brand had 143 market centers and 9,630 agents across Europe.
“This year’s historic international growth reflects a vision that began more than 42 years ago with our co-founder, Gary Keller – a vision focused on empowering entrepreneurs,” said William E. Soteroff, president, Keller Williams worldwide (KWW), the international division of KW.
“Today, that vision lives in every part of the world we serve as we provide brokers with the models, systems and culture they need to thrive,” said Soteroff. “And as we look ahead to 2026, we are focused on building on this momentum, expanding with purpose and investing in our leaders.”
Year to date results (January to November 2025)
- KWW has more than 17,600 international agents.
- KWW agents closed more than 76,700 units, a 3.5 percent increase over the previous year.
- KWW agents closed sales volume of 18.9 billion, up 23.0 percent from 2024.
- 2025, KW expanded:
“As we continue our rapid growth globally, we are excited to announce our twentieth KW master franchise in Europe, KW® Bulgaria,” said Soteroff.
Under the leadership of regional operations director Pascal Duffy, the KW franchise in Bulgaria is currently initializing operations. KW® Bulgaria is expected to open its first market center in the first quarter of 2026.
“We are excited to welcome Pascal and his great leadership group to our KWW family,” said Soteroff. “His global perspective and local market expertise will help drive the success of agents and entrepreneurial opportunities in Bulgaria.”
Duffy is a seasoned real estate manager with over 21 years of experience in the European and Asian markets. Since 2014, he has been Managing Director of First Estates, a leading boutique real estate agency based in Sofia, Bulgaria, known for its award-winning digital marketing and exceptional customer service.
“My vision for KW® Bulgaria is to create a ‘go-to’ ecosystem where ambitious agents, forward-thinking clients and visionary developers meet,” said Duffy. “KW is the launching pad for local talent to access global systems and raise the standard of the entire industry.”
As of November 30, KWW has 267 market centers (outside the US and Canada) across more than 60 regions. KWW is currently exploring further expansion opportunities in Africa, Central and South America, Central and Eastern Europe and throughout Asia.
#Keller #Williams #Expands #Bulgaria #Marking #Historic #Year #International #Growth #Outfront #Magazine