The court hearing the appeal noted that the registrations obtained by Boman Irani for the brand ‘Yezdi’ are valid and comply with the Trademarks Act.
Classic Legends, producer of Yezdi, declared it a historic victory. The brand name Yezdi has its origins in the heritage of the Parsi family in Iran.
“YEZDI in Persian means wind as a guiding force, a fitting name that captures one of the undeniable joys of motorcycling. Boman Irani’s father drew the YEZDI insignia on a piece of paper when Jawa’s original licensing agreement with Ideal Jawa ended in 1969, and came up with the original Indian motorcycle brand to continue producing the iconic machines,” the company stated.
The judgment noted that trademarks are intangible rights that depend on use and renewal. Unlike physical properties, they do not inherently persist.
“The verdict feels far more important than a fateful personal victory for my family’s legacy. It reaffirms that perseverance in keeping heritage brands alive never goes unrewarded,” said Boman Irani, co-founder of Classic Legends and chairman and MD of Rustomjee Group.
Mahindra & Mahindra owns a 60 percent stake in Classic Legends, while the balance is held by Anupam Thareja’s Phi Capital and real estate developer Boman Irani. The three had come together to revive the iconic brands in 2018.
“The honorable judges of the Karnataka High Court have brought their astute insights to a case that will redefine IPR litigation in India. It will discourage unwarranted and unfair hurdles to trademark ownership. The judgment proves that sincere efforts to keep legacy brands alive are worthwhile and vindicates the winning spirit that Boman and Anupam bring to Classic Legends’ mission to revive YEZDI,” said Anand Mahindra, Chairman of Mahindra Group.
Published on November 30, 2025
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