Communication strategist or visionary madman? The doubt will remain with regard to in terms of Kanye Westwho has just released his new album, Bully. But as usual he had to do things in his own way: the new album, which comes four years after the previous one Wound And that follows on the collaboration project with one year Howl Consty dolla sign, It cannot be found on the classic streaming platforms. West, or what to say that you want, spread it through his profile SU X/Twitter: interrupt the usual rant and disconnected messages that are subsequently deleted, the rapper has in fact inserted a series of links in his messages that refer to a video hosting site; You have access to the Watch some filmsmade in collaboration with the visionary artist Hype WilliamsFormer director of many video clips from different big names of RAP and already usual employee of West.
In the afternoon of March 19, West tweeted a link to the film with the soundtrack of Bullyclaim that it was musical project “Not finished and half of the vocal traces are in AI“, But despite this He wanted to test the reaction of the listeners. A few hours later he released three links that refer respectively Three versions From the same film, or a “screening version”, a “postphype version” and a “post -hype version”. It is seen in the videos Saint West, The son had Kim Kardashian in 2015, who is confronted with a few masked wrestlers on a ring with a club. The publication of the album in this certainly unorthodox way took place in the middle of a series of Other rather delusions (then deleted)In which West took it with Jay Z, Beyoncé and their children, but also against the record companies (“The French and Jewish record companies treat artists as prostitutes“, he wrote and then removed at a certain point).
The idea behind Bully had already been announced during a concert in China in September 2024 and seems to be inspired by a Made really happened to the same son SaintThat bully called after he knew he had kicked a schoolmate because he was “weak”. The original plan was to release the album on the occasion of her daughter North West’s birthday, so in June, but everything seems to have been early. Despite the heterodoxy of the distribution method, many on social networks appreciate the musical content of Bullythat contains differently Soul -Examples (one of the most recognizable that of You can’t hurry love of the Supremes) and also for the first time A Rap in Spanish from Kanye West itself. Hard to say how much this album and the related visuals will remain available, given the notorious tendency of the rapper to erase everything he writes. It is certainly another gimmick who makes us talk about him, who again the thousand facets of thesocial attention.
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