MG Select will only premium new energy vehicles Retail
JSW MG Motor India said on Tuesday that it was big on his newly established luxury car chain ‘MG Select’, which would play a key role in stimulating profitable growth and also contribute significant volumes to the general sale of the company.
The company is launching its first product under the MG Select-brand-M9 All-Electric Premium Limousine on July 10-to tap into the higher penetration of electric vehicles in the fast-growing luxury car segment. MG Select will only premium new energy vehicles (NEVs) retail.
“We are starting a daring trip to the luxury segment, powered by the rapid growth in the luxury car segment. We will open 14 showrooms from MG Select to start and then further expand,” said Anurag Mehrotra, Managing Director, JSW MG Motor India.
The MG-selected outlets are opened in Delhi-NCR, Mumbai, Kolkata, Pune, Thane, Bengaluru, Surat and Ahmedabad to name just a few.
Mehrotra further said that the luxury segment in India is growing at a much faster pace than the mass market vehicles, and the company focuses on technically skilled New-Age customers who are brandedly but are looking for luxury vehicles, with new technologies at an affordable price.
“This is where dedication to new energy vehicles meets our core philosophy to guarantee different experiences every time. MG is known for technology and we offer everything a technically skilled customer wants in a car,” he said.
Next launch
He said that the next launch of the company under MG Select the ‘World’s Fastest MG’, Cyberster, an electric sports car, will be, shortly after the launch of MG M9.
Asked about the importance of MG Select in the general plans of the company, he said: “Since MG Select vehicle ticket size is larger, it will certainly help us to stimulate profitable growth. It will also help us to unlock volumes, taking into account the potential that the segment has,” he said.
EV penetration in the luxury car segment is growing much faster and already crosses 70 percent of the company’s total turnover. JSW MG Motor India has set up four NEVs in two years to be sold under the MG Select chain, Mehrotra added.
In March 2024, JSW MG Motor India announced that it would invest £ 5,000 crore to improve production capacity and to launch a new car every three to six months.
(The reporter is in Goa at the invitation of MG Motor India)
Published on July 1, 2025
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