Through Carlo ‘BIG CED’ Thornton
January 22, 2026
The shoe collection will initially be available in China before making its way to the United States in time for the Super Bowl and NBA All-Star Game
NBA Hall of Fame SuperFan Spike Lee unveiled the Levi’s Air Jordan 3 collaboration while watching the New York Knicks at Madison Square Garden on November 9, 2025. Now, the new Jordan Brand x Levi’s Collection will be available for purchase on January 24.
The denim collection debuts exclusively in China on January 24, and then in Japan and Korea on January 30. The Black and Rigid colorways will debut during Super Bowl LX weekend on February 5 in San Francisco. Then, on February 13, the LA Exclusive colorway will be available for purchase during NBA All-Star Weekend in Los Angeles.
Lee is featured in the promotional campaign, which also features artist Rio Amor; skater Josh Velez; and bucket drummer Jay Wright, whose father, Larry Wright, appeared in the original Levi’s “Button Your Fly” advertisement.
The collection has four different colorways:
- The Rigid colorway consists of indigo denim with a black-on-black elephant print.
- The black colorway features black pebbled leather, black denim panels and an embroidered black denim heel piece embedded with Nike Air branding.
- Launching in time for the Lunar New Year in China, Japan and Korea, the Year of the Horse colorway features an unbleached stiff ecru denim, premium pony hair panels, a jacquard heel tab with red ‘Year of the Horse’ chain stitch embroidery.
- The LA Exclusive colorway features pebbled leather, strategic blue denim accents and red “City of Angels” chain stitch embroidery.
“Jordan Brand and Levi’s are more than just icons in fashion and sports – they are cultural leaders who have continually set the standard for creativity and self-expression,” said Nico Fearn, Jordan Brand GM of Energy, in a written statement. “As two of the most globally recognized American heritage brands, our history together speaks to the power of authentic partnership and innovation. From the beginning, both brands have been obsessed with creating quality products that can withstand the demands of the everyday hustle and bustle. Together, this partnership honors our shared heritage as we turn the page and invite new generations to redefine what it means to be original, what it means to be great.”
The full Jordan Brand x Levi’s collection will be available on February 20 via Levi.com, the Levi’s App, SNKRS and select Levi’s and Jordan Brand stores worldwide.
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