Jamal Bryant-Led New Birth Baptist Church organizes market for black businesses

Nearly 100 Black-owned businesses were spotlighted by Pastor Jamal Bryant and New Birth Baptist Church for their new entrepreneurial initiative.

The Bullseye Black Market, which kicked off on November 28, featured these companies in an effort to increase customer awareness and support. Vendors poured into the metro facilities of New Birth Baptist Church in Atlanta for a day of conscious shopping within the community.

Starting with Black Friday, widely recognized as the biggest shopping event of the year, the Bullseye Black Market aimed to put money back into local black-owned stores in the city. Instead of consumers pouring their money into big chains like Amazon or Target, they could patronize and retain companies that sell quality goods entrepreneurs flourish.

“It allowed me to invest more money in my business and help students, one of which is my daughter. So if you support my business, it helps me and my family to provide for us as well,” said salesperson Renee Alexander of Mrs. Renee’s Health Solutions. 11Alive.

According to New Birth’s website showed celebration during the event, along with a focus on keeping black dollars in the community. Children also had the opportunity to have their picture taken with a Black Santa Claus as families shopped for Christmas for a greater cause.

Initiated by Pastor Jamal Bryant, who also led the boycotts of Target over the company’s DEI cuts, the first iteration of the market took place around Juneteenth. The move created alternative places for people to shop, boosting Black people in the business community, a mission that many merchants still feel today.

“I think it’s important for us to come out and support the community and actually educate ourselves on what products we have in the black community because how can you buy black if you don’t know what black has to offer,” added salesperson Gerald Dean of Been to the Bayou.

The move to continually “buy black,” especially during the holidays, helps shoppers support companies that align with their values. While chains like Target have pushed back on the narrative that they don’t support diverse businesses, Bryant has remained adamant about highlighting Black entrepreneurs throughout the Atlanta community.

The store will remain open throughout the holiday weekend, including Sundays.

RELATED CONTENT: Thousands line up to receive free food at Pastor Jamal Bryant’s church as SNAP funding ends