Intel He presented his New slogan, “That is the power of Intel in “, as a central element of the renewed” brand identity “, with the aim of confirming the essential role that the company plays in the world of technology.
This post He remembers the historical “Intel Inside” campaign of the 90sHe first brought the name of the chip manufacturer directly to the final consumer, but does it with a look aimed at the present and especially on the future.
https://www.youtube.com/watch?v=LCQBXGLWX8i
The new slogan It is not limited to celebrating the past: He wants to emphasize how Intel products and technologies are now an integral part of our daily lives, able to generate a concrete impact, both personally and at a global level. Whether it is an employee who works remotely, from a company that develops digital solutions, or a community that depends on technological infrastructure to grow, “Intel inside” means power, reliability, innovation. Here is the in -depth meaning of the slogan: Where Intel is, there is the power to change things.
According to Brett Hannath, Chief Marketing Officer of the company, the slogan reflects the conviction that Intel technology “can free the potential” from people and companies. It is a statement that wants to consolidate the presence of the brand in an era in which the boundaries between hardware and user experience are increasingly nuanced. Intel is no longer only “inside” the PC: Innovation everywhere needs calculation capacity.
The launch of the new slogan comes at a crucial moment for the company, fresh of a new CEO and the start of the risk -drilling phase with the 18th production process, essential to create its future design, such as the CPU Mobile Panther Lake or Clearwater Forest, as a credible alternative to TSMC for third parties.
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