This puts India in the same league as the US, UAE, Thailand and Vietnam – traditionally dominant branded residential markets.
India now a major growth engine in Asia Pacific
The report notes that the supply of branded residential properties in the Asia-Pacific region has grown by 55% over the past five years, with India cited as one of the top contributors alongside Vietnam and Thailand.
This increase reflects rising domestic prosperity, maturing demand for luxury and increasing interest from global hospitality and lifestyle brands.
Rising premiums in Indian cities
Savills classifies India’s major metros – Mumbai, Delhi NCR, Bengaluru – under the ‘Emerging Cities’ category, which historically shows stronger premium potential compared to mature global markets. Globally, branded homes have an average price premium of 33%. In India, developers working with top international brands are already seeing strong absorption and increased buyer confidence.
India-Dubai: The Strongest Luxury Corridor
The report highlights Dubai as the world’s number 1 residential hub, with 64 projects completed and 87 more in the pipeline.Dubai’s tax-friendly environment, global connectivity and premium lifestyle ecosystem attract significant investments from wealthy Indians, making it one of the most active cross-border luxury real estate corridors globally.
New trends shaping the market
The Savills report highlights three global trends of great importance to India:
1. Branded weekend houses
The concept of the ‘two-hour house’ – luxury homes within a short drive of major cities – is gaining popularity worldwide.
Similar corridors are emerging in India:
Mumbai → Alibaug, Lonavala
Delhi →Rishikesh, Neemrana
Bengaluru → Coorg
These markets are ripe for brand developments in the areas of wellness, nature and lifestyle.
2. Expansion of non-hotel brands
Fashion, automotive and design brands are entering the space, opening doors for Indian collaborations.
3. Future categories: sports, gaming, movies
Savills predicts new brand segments driven by sports, gaming and entertainment.
This is very much in line with India’s strengths: the largest cricket market in the world, a thriving gaming industry and one of the largest film industries in the world.
India’s moment in global luxury living
The Savills report makes one thing clear: the branded residential market is becoming more global and diversified – and India is right at the center of this shift.
With a rapidly growing affluent class, rising demand for quality living and growing interest in global brands, India will play an increasingly influential role in shaping the next decade of residential branding globally.
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