A historic moment in women’s cricket has arrived like the ICC Ladies Cricket World Cup 2025 is set to ignite. IndiaThe Heartland of Cricket, organize this prestigious 50-over spectacle, marks a glorious return after a 12-year break, after he last organized the event in 2013. The collective excitement of the nation can be felt, with the women in Blue on their first World Cup title on a home floor. All eyes will be on captain HarmanPreet Kaur and the in-shape Smriti Mandhana As the journey begins with the long-awaited opening match on Tuesday 30 September, where India takes on co-hosts Sri Lanka In the Barsapara Stadium in Guwahati.
Now according to the Financial Express report, the Cricket World Cup 2025 has been set up to achieve record commercial success with a 70% expected increase in the advertisements over the 2022 edition, largely driven by the success of the success Women’s Premier League (WPL) And the tournament that is organized in India. The interest and sponsorship rates of the advertiser for the World Cup World Cup 2025 have reached a record high, which reflects the growing commercial viability of women’s cricket.
The report explained that further The sponsorship figures for the World Cup 2025 have seen a jump of 40-50% compared to the 2022 edition. The estimated value for a title sponsorship agreement is between Inr 25-35 Crore, while co-sponsor offers are appreciated between INR 10-15 Crore. Television advertisement rates for a slot of 10 seconds are currently priced on INR 1.5-2 Lakh, with the price for competitions in which Team Escalts to INR 3-3.5 Lakh.
On exaggerated (OTT) platforms, AD rates are set at INR 400-500 CPM (costs per thousand impressions). The interest of advertisers, in particular from categories such as paint, home decoration, FMCG, jewelry and e-commerce because of the festive season, has led to an important pre-sales-push, with around 70-75% of the inventory for the India games that have already been sold out. Specifically, India-Pakistan Competitions control a marking of 25-35% on TV advertisement inventory and an increase of 30-40% on connected TV (CTV) and OTT AD rates.
Also read: World Cup Ladies 2025: Favorites, contenders and dark horses
Commercial momentum of the Women’s Premier League (WPL)
The report has also added that Massive success of WPL in India has contributed considerably to the commercial optimism around the World Cup Ladies 2025. The WPL, which is cited as an important factor for the increased interest, has been a considerable commercial success, reaching 130 million viewers and generating INR 110-120 Crore in AD income.
Omroep Jiostar has noted that the last T20 World Cup World Cup twice delivered the reach of competing content genres in the same period. Experts expect that the combined momentum of the WPL and India, which after 12 years organize an international cricket event, could lead to OTT viewers in the 2022 edition to increase to 80%. This growth is activated, with 97% of the 2025 World Cup competitions planned for Prime Time, including the most important collisions of India on Sunday.
Also read: World Cup for Women 2025 Opening Ceremony: list of artists performing at the Mega event
This article was first published on Womencricket.comA cricket Times company.
#ICC #Ladies #World #Cup #View #recordbreaking #advertising #rates #OTT #spension #details