"I have decided not to reverse my decision, despite the controversy and the pressure. Because we do things according to the rules of the art, with ethics and transparency," writes Frédéric Merlin.</p><div data-agora-connect-urls="{"baseUrl":"https:\/\/connect.lefigaro.fr"}" data-component="fig-content-body" data-context="was @visible" data-id="bGVmaWdhcm8uZnJfXzFmMGI4YmNlLTIxNGEtNjYwYS1iMWEwLTM3OTFiMGQyYmU4MF9fTmV3c0ZsYXNo" data-module="fig-body" data-premium="false">
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p class=”fig-paragraph”>Faced with the media storm, the captain of the emergency response team continues to stay the course. While his department store is in turmoil after the revelation of the presence of sex dolls with child pornography on the platform of his partner Shein, the boss of the Parisian establishment has broken his silence. On his Instagram account, Frédéric claims to hear Merlin on Sunday “dissatisfaction, questions, misunderstanding”but without changing my mind.
As voices call on BHV to reconsider its partnership with the Chinese giant, “I have decided not to reverse my decision, despite the controversy and pressure. Because we do things according to the rules of the art, with ethics and transparency”writes the thirty-year-old. Assures him that he is not guided by profit, but by the idea that “that is the meaning of history – and I want to see BHV flourish”.
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“Shein’s arrival at BHV takes place within a controlled framework, with strict verification of the origin of the products”he adds, despite numerous criticisms about the poor quality of the clothing and other items offered on the site. The businessman also condemns “It is clear that the recent facts are related to the doll controversy” sexual relations with children noticed by fraud crackdown on the Chinese platform. “I’m waiting for clear answers from Shein”he said, taking this as an illustration that the regulation of marketplaces – the famous “marketplaces” – is too loose.
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An operation that is repeated if successful
Frédéric Merlin also takes the opportunity to settle scores with his opponents, who “were able to take advantage of the controversy for their promotion.
After all, it is also a form of commerce.”he squeaks. The brands that announced their departure from BHV in protest represent only a small share «0.2%» – of the store’s turnover, far from a tidal wave. Brace yourself for his strategy, Frédéric Merlin “refuses to give in to the right mind that believes it has the truth” and hear “building bridges” with other brands. “We will renew this operation if it works”‘, he announces again. “This may be my only forum on this subject. Because unlike those commenting, I’m at work. But she’s sincere”he decides.
This speech comes at a time when the ERO is the subject of numerous criticisms from both professionals and customers, who are irritated to see a French company rolling out the red carpet for a Chinese giant that is dealing serious blows to French trade. The government in particular is against the arrival of the platform in the department store, from Wednesday 1 p.m. The unease was heightened by the DGCCRF investigation, which found that Shein was selling sex dolls representing young girls on her site. On Monday, Roland Lescure explained that Arcom and the court had been contacted, adding that in case of repeated infringement he would request “that we ban access to the Shein platform in France”. “There will be a judicial investigation to determine why these objects ended up on these platforms. […] If they repeatedly break the law, we will close it down.”he warned.
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