There was a lot of time in my company when I opened my laptop every morning and stared at the flashing cursor as if it mocked me. “So … what do we sell today, genius?”
I had ideas, sure. Too much, actually. Do I have to make a course? An e-book? A membership? Do I have to launch a physical product, although I cannot be familiar with a birthday card on time? It gave analysis of paralyzing chic. If you’ve ever found yourself in that spiral, “What the hell should I sell?” Spiral, you are not alone.
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It is even one of the biggest bottlenecks for makers and business owners. That is why I have included a whole delivery that splits it: how you can choose an offer that you really like to deliver, that your audience really wants to buy and how you can stop reflecting on the whole thing. Scroll down to listen to the entire episode!
How you can think of something to sell – step by step
This is what to do, when you have to find out what the hell to sell:
Read the first pages of my new book for free: Read it here!
In this episode we break down how we can finally make an offer that makes sense, sell well and feels good to deliver. No more turning in circles, no longer “throwing spaghetti on the wall” – just clear, usable steps to find out what your audience actually wants (and what you actually want to make).
We cover:
- How you can choose the right type of offer for your company
- The mindset traps that makers keep in indecision (and how they can break through).
- The simple process I use to test ideas before I build the whole thing.
- Why your ‘imperfect’ first offer is actually the smartest move you can make.
If you are stuck in the What should I sell? Spiral, this episode is your route map to get out of your head and take action.
👉 Take your notebook and let’s finally get your offer in the world.
How to think of something to sell – Conclusion
So here is the deal: you do not need 47 items advantage and disadvantage list, or another week of “investigating” while secretly reorganizing your desk drawer. You only have to choose a direction, test and let the data (and your joy) tell whether it works.
That is exactly what I treat in this episode (and my new book!) How to stop swirls in indecision and ultimately to make the offer that your company is making ahead.
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