On this week’s episode of the Niche Pursuits PodformTrevin Peterson, founder of Viral Vue, joins me to talk about his remarkable journey in the online marketing space, the evolution of the Amazon Influencer Program, and how his new software, Viral Vue, is helping influencers scale their businesses. Trevin’s story is one of constant evolution, from starting side jobs at a young age to building successful businesses in Amazon FBA, TikTok affiliates, and ultimately creating a software solution that has changed the way influencers approach their marketing.
Trevin’s journey to the Amazon Influencer Program began unexpectedly in late 2022 and quickly grew into a multi-faceted success story, driven by his talent for identifying and capitalizing on opportunities. In this blog post, we dive deep into the different elements of his journey and explore the strategies he uses to succeed in the ever-changing landscape of influencer marketing.
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From side business to full-time success
Trevin Peterson’s entrepreneurial journey began as a child. From a poop cleaning company to a lawn mowing company, he was always looking for creative ways to make money. By the time he went to college, Trevin had married young and found himself looking for ways to provide for his growing family.
This led him down the online side hustle path, where he tried everything from affiliate marketing and MLMs to dropshipping and Amazon FBA. Trevin’s first big success came from building private label brands in Amazon FBA, where he eventually turned part-time as his time became more consumed by his newest venture, Viral Vue.
By 2023, Trevin’s work with Amazon’s influencer program had grown into a full-time business. What’s really impressive about Trevin’s journey, however, is the way he seamlessly transitioned between different business models, capitalizing on trends before they became mainstream.
Amazon Influencer Program: A Gamechanger
Trevin’s deep involvement with the Amazon Influencer Program allowed him to discover the program’s potential. He first became aware of Amazon influencers in late 2022, when he started seeing videos from creators appearing on his Amazon listings without any clear explanation. Initially confused about how these videos worked, he quickly dove into research and discovered how influencers were making money by creating videos about Amazon products.
His curiosity was rewarded when he and his family started experimenting with influencer videos, earning their first $3,000 in the first month. It didn’t take long for the Peterson family to become fully immersed in the Amazon Influencer Program. As a family, they made 10,000 videos about a wide range of products.
This success even led them to expand into renting out inflatables that they received through brand deals. Trevin’s unique perspective as a salesperson and influencer led him to see the untapped potential of the program. This inspired him to create Viral Vue, a tool designed to help influencers more efficiently find products to promote and scale their business.
Building Viral Vue: Solving Operational Challenges
Viral Vue was born from Trevin’s need to streamline the process of finding viable products and managing influencer campaigns. Initially, Trevin and his family manually reviewed the products they already owned, created videos and hoped for success.
However, they quickly realized the inefficiency of this approach. With thousands of influencer videos already posted for some products, it became nearly impossible to stand out in Amazon’s crowded influencer carousel. This led to the creation of Viral Vue, which now includes features such as:
- Product scanning: Identifying products in your order history with good sales potential.
- Number of influencer videos: Show how many influencer videos already exist for a product, so users can focus on products with little competition.
- Creator connections: A tool that helps influencers find and accept higher-paying campaigns from sellers.
- Viral score: A metric that combines revenue, competition, and seller video presence to determine a product’s potential for influencer success.
Viral Vue has grown significantly since launch, with key features like Creator Connections making it easier for influencers to find campaigns that match their product reviews. This has allowed influencers to significantly increase their revenue. Trevin’s success story is a perfect example of how identifying gaps in a market and building a solution to address those gaps can lead to tremendous growth.
The Earning Potential of Amazon Influencer and TikTok Affiliates
One of the highlights of Trevin’s journey was his ability to leverage both Amazon Influencer and TikTok Affiliate programs for significant revenue. While Amazon’s Influencer Program traditionally focuses on shoppable videos, TikTok Affiliates operates in a completely different space with more aggressive, clickbait-style videos.
In Trevin’s record month at TikTok Affiliates, he made almost $40,000 in one month. While TikTok’s earning potential is high, it requires unique skills to succeed. TikTok videos are typically faster and highly engaging, which requires influencers to have a strong personality and a knack for creating viral content.
Conversely, Amazon Influencer marketing, while still requiring effort, can be more accessible to newcomers. Trevin’s brother and his family made $15,000 in a month, mostly from commissions and brand deals. This shows that even part-time participation in the Amazon Influencer program can generate significant revenue, especially when tools like Viral Vue are used to optimize the process.
Here’s a look at Trevin’s success:
- TikTok Affiliates: In his best month he made $39,000 in profit.
- Amazon influencer program: His family made $10,000 in a month through commissions, brand deals and product resale.
- Sister-in-law’s income: She’s on track to make $30,000 this month from TikTok affiliates alone.
Daily workflow for Amazon influencers in 2025
As the Amazon Influencer marketing landscape continues to evolve, Trevin recommends influencers focus on a few key activities every day to stay ahead:
- Accept Creator Connection campaigns: Accepting campaigns from brands that offer higher commission rates is now an essential part of success as an Amazon influencer.
- Consistent uploading: Regular video uploads are essential for maintaining visibility on Amazon and TikTok.
- Product research: Carefully selecting products with low competition and high sales potential is crucial to generating consistent commissions.
Using tools like Viral Vue makes this process more manageable, allowing influencers to automate aspects of their workflow and save valuable time.
The impact and growth of Viral Vue
Viral Vue’s success has been nothing short of impressive, especially considering the challenges Trevin faced while starting the company. After months of uncertainty and sleepless nights, the software became profitable in May 2025. Trevin’s willingness to reinvest his earnings from other ventures, such as Amazon FBA and TikTok, into developing the tool ultimately paid off.
The software now boasts a thriving community of influencers who use the platform to find products, secure brand deals, and scale their businesses. What started as a small niche tool has grown into an indispensable resource for any serious Amazon influencer.
Final thoughts
Trevin Peterson’s story is a testament to the power of innovation and perseverance in the online marketing world. From side jobs to software development, he has proven that by identifying opportunities early, taking calculated risks and coming up with solutions to everyday problems, success can be achieved on multiple fronts.
If you’re an Amazon Influencer or TikTok affiliate marketer, or want to get started in these areas, Trevin’s journey offers valuable insights into what it takes to thrive. Whether you’re using software like Viral Vue or looking for new ways to engage your audience, remember that consistency, creativity, and a willingness to adapt are your best tools for success.
In a world full of noise and competition, Trevin Peterson continues to stand out by always skating to where the puck is going. And with the tools he’s developed and his focus on solving influencers’ challenges, he’s not only built a business, but a community that helps others achieve the same success.
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