How to price a website project on WordPress

How to price a website project on WordPress

Published

February 14, 2026

The main topics I will present include:

Appreciating work
Good praise means recognition of your own efforts and expertise.
Low prices lead to losses, depletion and market devaluation.
Operation costs
Need to map and control all expenses involved: hours worked, tools, software, marketing and infrastructure.
An example of a cost control spreadsheet is presented.
Definition of scope
A well-defined scope avoids rework and facilitates negotiations with the customer.
The price should reflect the complexity of the project.
Pricing methods
Rate per hour, per project or based on perceived value.
Each method has advantages and disadvantages; the choice depends on the business model.
Negotiation and Communication
Clear and professional proposals increase the success rate.
Importance of transparency and accountability of the amount charged.
Tools and resources
Spreadsheets, management software and online calculators can help.
Close
Space for questions and exchange of experiences between participants.
Closing with a special invitation and thanks for your attention.
In short, the presentation teaches that intelligent pricing is an act of professionalism, essential to the financial and reputational health of those who develop WordPress projects.

Presentation slides »

Event

WordCamp Brazil 2025 15

Speakers

Roberto Salgado 1

Language

Portuguese/Portuguese 272

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Producer

#price #website #project #WordPress

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