You have probably noticed that marketing was thrown into a little unrest thanks to AI, broken play books and new ideas about what marketing should do and how its effectiveness should be measured.
We all trust things that we have learned in the past, but leading a marketing organization in the large, messy real world requires mindset shifts and possibly different organizational structures.
In the episode of conversations with Martech today we speak with author, marketing strategist and Marthech employee Kathleen Schaub about her new book, “Marketing in the (great, large, messy) real world: Return your marketing organization to navigate something.”
Schaub will lead us through her four critical mindset -shifts for marketing leaders, discuss why someone today would be interested in a CMO roll and more.
Delivery guide
0:58: Meet Kathleen Schaub
1:38: Where should marketing leaders start to reduce their organization again?
4:51: Why marketing doesn’t work like a vending machine
8:50: The four essential mindset -shifts for marketing leaders
16:11: Is the way we organized our teams?
20:43: Why would anyone want to be a CMO today?
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Martech is owned by Semus. We continue to use high -quality coverage of marketing topics. Unless stated otherwise, the content of this page is written by an employee or a paid contractor of Semus Inc.
About the author
Mike Pastore spent almost three decades in B2B marketing, as an editor, writer and marketer. He wrote for the first time about marketing in 1998 for Internet.com (later Jupitermedia). He then worked with marketers at some of the best known brands in B2B Tech Creating Content for Marketing Campaigns at both Jupitermedia and Quinstreet. Before he came to Third through Media as the editorial director of the Marchech website, he led the question generation at B2B Media Company TechnologyAdvice.
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