Influencer marketing has become one of the most effective ways to sell your products online or share your content with your target audience. What’s his secret sauce? Who are influencers and micro-influencers? How can they help you? And how do you find the right one to work with?
We are going to answer all these questions and more for you now.
Ready, ready, ready!
Who is a micro-influencer?
A micro-influencer is a person with a large following (between 1,000 and 50,000) on social media.
They are people who inspire their audience. People want to be like them and buy the same products they like. She influence and connect with it people on a deeper level.
How can someone become a micro-influencer?
The only way to gain such a large following and create a highly engaged audience is to create or share content that brings value to people.
Of course, there are numerous tools that can help you hack social media growth and gain a lot of followers in a short time. However, if there is no engagement, that is, if there is not a steady stream of comments, shares and likes, they will not be useful to you.
You need one engaged audience that follows your messages regularly in a dedicated manner. This is because brands need engagement with your posts, not just pure reach.
Micro versus macro influencers
Traditionally, the word ‘influencer’ referred to celebrities and famous people. They are often considered ‘macro influencers’. Micro-influencers, on the other hand, have a significantly lower number of followers, but their audience is more engaged. Micro-influencers are even more accessible than macro-influencers and have strong connections with their audiences.
For example, someone has 250,000 followers on Instagram, but hardly gets any likes or comments on their posts. On the other hand, another person might only have 12,000 followers, but he or she gets 5% engagement or 600 likes/comments on each post.
What can micro-influencers do for your brand?
It’s clear that micro-influencers can help your product get to market, and they can do that in a variety of ways.
Here are some of the best ways to work with micro-influencers
- Create content (videos, images)
- Write a review about your product after they use it
- Organize a giveaway contest
- You can show their content
- Referral/Affiliation Program
- Social media takeover
Recently, the city of Las Vegas hired Snapchat King, DJ Khaled, to launch the city’s Snapchat account. The famous influencer traveled around the city for two days and made videos of his favorite destinations. As a result, the city gained 400,000 views and 25,000 new followers in just two days.
Furthermore, micro-influencers charge significantly less than macro-influencers. In fact, rates for micro-influencers on Instagram can be as low as $93 per sponsored post.
How to find the best micro-influencers for your brand
Finding trustworthy micro-influencers may seem like a daunting task, especially due to the sheer number of them, many of whom can also be fake influencers. However, it’s not as complicated as it sounds.
These are the best ways to find influencers:
1. Go through your followers
If you already have a large social media following, look through your followers to find people who may already be micro-influencers. They are the ones who already love and follow your brand.
For example, Union Music Store is a small store in England that sells the music of indie and country artists and organizes shows.
If you look at their list of followers, you will find Women Produce Music, which has almost 5,000 followers. This would be a great person for the brand to contact to see if they would like to talk about the brand.
2. Search for hashtags
Instagram is the best place to find influencers using hashtags. All you have to do is type in a relevant hashtag and find people whose interests and target audience match yours.
You can also search by brand hashtags. Hypothetically, if Gary Vaynerchuk needed to find some influencers to help him sell his book or assist with his outreach, he would search for #garyvee or #vaynermedia.
By searching for any of these hashtags, you can find profiles like Hillary Kelly Plauche, who is a life coach and a fitness influencer. She has 15.5k followers on Instagram and regularly gets a lot of engagement on her posts. She would be the perfect person to help sell Gary’s products.
Screenshots credit: Pixabay & Pexels.
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Final Thoughts: How to Find the Best Micro-Influencers for Your Brand 2025
Influencer marketing is one of the most effective ways to market your products. By partnering with micro-influencers you can get high engagement on your sponsored posts.
Influencers can do a lot for your brand. They can, among other things, make a video about your product, write a review, tell their story and include your product or run a competition.
The best way to find an influencer is through your own list of followers or through searches on branded and relevant hashtags.
That’s it folks! If you have any questions or comments, be sure to share them in the comments below.
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