How to do funds with e -mail with Amanda Nicholson

In this episode of Non -Profit Nation I was accompanied by Amanda Nicholson, an e -mail fundraising strategist with a background in special education and a deep dedication to advocacy and social justice. With almost four years of experience in helping non-profit organizations to close critical fundraising gaps, Amanda offers a unique, mission-centered approach to digital strategy.

We investigate why E -mail remains one of the most powerful tools in the toolkit of a non -profit -and how to use it in 2025 more authentically and more effectively. Amanda shares practical insights about building strong donor relationships, writing fascinating E -mail series and designing donation pages that actually convert. Whether you are a small store or a seasoned fundraising team, this episode is full of useful advice that you can work immediately.

🎧 In this episode we discuss:

• Why e-mail is still a best-performing fundraising channel in 2025
• How you can strengthen the donorrelations via your e -mill list
• Make strategic, authentic copy that reflects your mission
• Best practices for drawing up fundraising pages that convert
• Strategies after the donation to keep donors connected

💼 Sources and left

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we have mentioned things after what they are not? We would give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a “non-profit organization”? The truth is that you are for-goal. And the more you up, recruit and retain, the good you can do.

That’s true Bloomerang comes in. Bloomerang’s Giving Platform is built for the goal, with easy -to -use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Set up … less time spent on admin tasks and more time on what is important: your mission. Bloomerang customers cancel 26% more on average!

Ready to participate?

Take my free master class: 3 must-have elements of social media content that converts

Related