Recently the Bear House, a brand for men’s clothing and accessories, collected £ 50 crore in a Serie A finance round led by JM Financial India Growth Fund III. This is the third financing for the company, founded in 2017 by Tanvi Somaiya, Alka Somaiya and Harsh Somaiya.
In May, Snitch, a direct-to-consumer (D2C), picked up men’s clothing brand, £ 278.9 crore, led by 360 One Asset Management Fund, as part of a series of B financing round.
In April, The Souled Store, known for its quirky clothing, and supported by investors such as Elevation Capital and RPSG Ventures. Redwolf taken over to strengthen his pop culture trade in pop culture. It has licenses from iconic brands such as one piece, Naruto and Marvel. The Souled Store is now preparing for a first public offer (IPO).
Sew
At a time when the wider clothing segment is confronted with a headwind, D2C mode brands have quickly scaled up and secured funds. On the one hand, these New-Age brands map out a sturdy offline expansion, on the other hand they use fast commerce to deliver fashion at speed.
According to industry estimates, the D2C moder room in India is expected to reach $ 10 billion by FY28, fed by rising online adoption led by Gen Z-Consumers, and a growing demand from Tier-II and Tier-III cities.
The Bear House wants to reach £ 300 crore By FY26, aimed at 200 percent growth. Co-founder Harsh Somaiya said that the brand is looking for around 25 offline stores to strengthen his Omni-Channel game this tax year.
So what does the D2C brands check? “Many of the traditional brands have not adapted to the shift of consumers’ preferences. The younger generation of consumers demand newer designs, fits and styles much faster pace. We launch almost 300 styles per month and have almost 65 percent, instead of just listening to our customers. Explain.
Tech and textile
The hunger of investor for this space is not quickly ebbing. Shuchi Pandya, director of Fireside Ventures, notes that the D2C segment in fashion and clothing shows strong resilience and growth. The VC company has invested in Fable Street, Newme and Terractive. “We are Seeing An Increase in Order Volumes, As Well, In The Past Quarter, And Demand Remains Robust and Consumers Are Actively Purchasing. Where we see Alphas in Fashion Are in Two Key Areas – First, How Tech is the supply chain; Suited for Indian Weather, ”Pandya Says, Asserting That Fireside is Actively Investing in This Space, with a Deeper Interest in the Premium Space and Men’s Clothing.
According to data from TracxN, D2C clothing brands in India took care of $ 77.1 million in total financing in the past year. Although the quantum is about 34 percent lower year by year, it reflects resilience during challenging macro-economic conditions.
“Despite a recent delay in financing, the strong support for innovative brands such as Newme and Wrogn shows that permanent trust of investors and growth potential in the D2C clothing sector in India. Companies that present a strong unit economy, capital efficiency, clear product differentiation will continue to be presented, and offline and online,” offline and online, ” CEO and co-founder, said.
Vedang Patel, co-founder of the Souled Store, pointed out that hyperpersonalization through data and AI, and a growing preference for sustainable, value-driven brands stimulates growth for D2C brands. “A data -driven approach ensures rapid design iterations and better stock control, improving profitability. In addition, strong community involvement and a focus on daily leisure clothing contributed to maintaining a steady demand. These factors give the Souled Store a lead in a market where traditional players are confronted.
He said that the earlier tax year has been a “monumental period” with “robust revenue growth”, powered by increased customer involvement, product innovation and expansion in offline presence.
Fast delivery
Platforms such as Zepto, Slick, Knotgram and M-Now (Myntra) have started enabling D2C brands to immediately offer deliveries in 10-60 minutes. This opens a new limit of expansion for the New-Age brands.
Shivam Tripathi, co-founder of Fast Fashion Brand Newme, is convinced that New-Age fashion brands will lead the next wave of growth in the clothing market. The brand gambles great on its fast trade strategy. “We are currently running fast fashion-delivery in much sought after pin codes in Bengaluru and NCR. We have received strong customer love and the unit economy is healthy. Our plan is to further scale up the channel to more pinodes over the two cities and then to other large subways,” he added.
Tripathi said the brand focuses on supplying the latest trends at speed. “Our primary focus is to meet various last-minute use cases in trend-first categories such as dresses, tops and soils, and for large skus such as jewelry and condemning such as nails, shapewear, among other things,” he explained. The brand, he says, has seen 200 percent growth in the last tax year. “We expect that FY26 will be even better, because the foundations in the supply chain, tech, data science will become stronger, so that we can offer a greater variety of trends in wider fashion categories,” he added.
Somaiya also expects rapid trade to become an important gear in the wheel for D2C brands and said that the brand will use its stores to deliver quickly within a radius of 5 km.
“The fashion landscape of India is reformed by a clear shift in customer behavior and in which directness, access and trend responseness are no longer optional, but expected. The digital first shoppers are not only by the first eyebrows of the newest brands, the newest styles, from the newest brands to an expected fashion trade, the category-guided fashion trade, the category-led fashion trade, the guided fashion trade, the guided fashion trade, the guided fashion dealer, the led fashion trade, the led fashion trade, the led fashion trade, the category-guided fashion trade, the category-guided fashion trade, the category-guided fashion trade, the category-guided fashion trade, the category-guided fashion trade, the category of the fashion trade, with the category of $. emphasized in the Myntra X Bain report, “said Sharon Pais, Chief Business Officer, Myntra. Myntra has extended his accelerated delivery services, M-Now, to Delhi-NCR and Mumbai.
She explains that M-Now has grown almost twice in terms of daily orders, she added that popular products, dresses, jeans, kurta-sets, lipstick and perfumes include popular products.
In the meantime, the Biggies of the clothing industry are acquired D2C brands and omni-channel are gathering to meet the technically skilled New Age customers. Certainly, the clothing category opens its seams wide.
More so
Published on June 22, 2025
#brands #wave #growth #LifeLife #Clothing