In the episode of this week of the Niche-Achtervolgingen Podcast, Stewart Vickers and I discuss his transformation from prospective writer to full-time SEO Agency owner, course course and SaaS investor. Stewart, known online as SEO Jesus, has built up a career that includes affiliate marketing, customer SEO, online education and technical acquisition.
His story is not just the journey of a maker. It is a master class in adapting to change, building income flows and haunting ROI about trends. Let’s dive into the various chapters of Stewart’s career and the unique insights he has shared about what it really takes to grow from Zijhustler to full -time entrepreneur.
View the full episode
From bloggenhobbyist to breakthrough of SEO
Stewart did not start with SEO in mind. While studying art history and enjoying life in London, he came across men’s clothing and quickly learned how search engines could convert writing into income.
- Success ranking found for “Fortnite Cosplay” through targeted keyword writing.
- Learned that social traffic quickly burned out and was not sustainable.
- Realized the importance of creating content based on what people are already looking for.
That shift led him away from chasing viral content and to a long -term organic strategy. He started concentrating on what users wanted instead of what he found interesting. That mentality was a game changer for everything that followed.
Build websites that sell (and rank)
After early affiliate experiments, Stewart got a job at an insurance start. There he applied SEO principles to topics for niche insurance and started to generate serious results.
- Targeted disadvantaged, long -tailed insurance niches that ignored large companies.
- Learned that boring industries can be gold mines if you find the right angle.
This practical experience opened his eyes to how SEO could stimulate direct sale. It also showed him the gap between some traditional agencies and what actually worked.
Running an SEO agency: learned lessons in the hard way
Stewart eventually stopped the business world to start his own desk. What surprised him the most was not the SEO work itself, but everything around it.
- Companies do not need major traffic numbers; They only need leads that convert.
- Building trust and setting expectations are more important than flashy feasible products.
- Many customers care more about communication than technical details.
His greatest insight came from realizing that account management was the missing piece. Even great SEO results can fall flat if the customer does not feel supported. Hiring the right people to manage those relationships became just as important as the SEO work itself.
Websites of one page and exact match domains
Because the handy content update of Google made traditional authority sites less predictable, Stewart leaned to a new system. He started building websites of one page that are aimed at high-intensive local keywords using exact match domains.
- Records domains such as “[Service][City].com ”based on keyword research.
- Publishes optimized content, wait to see which sites get grip.
- Only focus on those who show organic movement before they invest more.
With this strategy he was able to quickly test ideas and winners without committing heavy sources in advance. It also made it easier to make money by connecting the traffic through the leads directly to service companies.
Make money with traffic with intention in mind
Ranking these sites is only part of the comparison. The key is to change that traffic in money by tuning to real companies.
- Offering cold outreach on committee-based deals works well to build partnerships.
- Phone calls exceed e -mails when it comes to building trust among business owners.
- Pay-per-Call networks can help make money with sites that perform modest.
When one of his sites strikes, this can lead to long -term payments. In one example, a single insurance site earned him monthly committees for eight years with little continuous efforts.
The power of courses and products with a high margin
Stewart also runs a course company that supplements its office church. He sees courses as the natural next step for those who want to scale their time and impact.
- Courses offer a profit margin of almost 100% and do not require customer management.
- Lower ticket products, such as courses from $ 100 to $ 200, reach a wider audience.
- Offering a repayment guarantee increases the conversion without considerably increasing the reimbursement rates.
With this model, Stewart was able to use the SEO -education market without the unpredictability of customer work. It also gave him another income flow that connects over time.
Acquiring Saas: High Risk, High Reward
Stewart does not stop with content and services and has also started buying small Saas companies. His results are mixed, but the strategy is clear.
- Search for products with existing income and product market.
- Use personal brand, public and funnels to grow them quickly.
- Avoid tools that solve one -off problems or attract users with a high rurn.
While his first Saas acquisition quickly paid off, others revealed support and problems with changing once. The lesson was simple. Low-ticket Saas comes with hidden costs in customer support and retention.
Last thoughts
The path of Stewart Vickers from Student Blogger to Agency founder and Product Creator shows what is possible with perseverance and smart decision-making. He did not hunt for trends. He built up skills and put them in a portfolio of income flows that give him flexibility and leverage.
For makers who want to grow further than additional projects, his story offers a number of clear collection restaurants:
- Real companies often offer faster, more reliable income than affiliated locations
- Courses can easily add your knowledge to your plate
- Saas works best in combination with marketing carbonades and a solid product
- High-intent, local keywords are still a gold mine when they are approached correctly
What it all binds together is Stewart’s focus on cash flow, ROI and scalability. Whether you are just starting or trying to break a plateau, his journey is proof that stacking the right systems can take you much further than haunting shiny objects.
Left and sources
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