With so much incredible club technology on the market in 2026, I’m passionate about this being the year that fitting methods push the volume up a bit. If you’ve watched ‘Fully Fit’ you’ll see that every company has their own way of doing it.
It all works for the top brands, but if I were an assembly company or even an OEM, I would replicate (in a realistic way) what Adrian does. Yes, this is a man who works with the best in the world, but his process for getting it right comes from a mechanic who takes control of the situation.
Fittings are a financial transaction, but the spirit of it should never be. It’s a contract between mechanic and player with one outcome: the process will make you a better player. That’s not just ball speed and launch, it’s confidence. That’s why technicians on Tour work in pods with players, so that trust can be built. I believe there is a version of all this (which you will see in a video later this week) that can be adopted by anyone who calls themselves a mechanic.
Fujikura Ventus Black Wooden Ash (Velocore+)
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Fitting is a craft. There are Jedis, apprentices and pretenders. AD is undoubtedly a master, but that’s not just because he’s gifted. He also cares more than anyone else that the process goes well, and that has allowed him to gain knowledge, make mistakes, and enjoy the victories. He rose to this level because he cares about his players getting better.
I get my hair cut from the same stylist every time because when I first met her she asked me these questions: “Where do you want your hair to be in six months?” “What do you like about it and what do you hate about it?” “Are you someone who sometimes turns crazy ideas into reality?”
That woman will cut my hair as long as I live in this neighborhood. Why? I trust her, and she cares.
Later this week you’ll see the actual fitting video, which is also fascinating. It’s always a treat to be able to work with someone like Adrian (who is also one of my best friends), but like Aaron Dill from Vokey, this TM “AD” is someone I learn a lot from every day. I spent hours on the phone with this guy discussing Tommy, Scottie, Rory, our games, etc. It’s always a passionate conversation and full credit to TaylorMade for continuing to grow, evolve and flourish Adrian with their all-star line-up of staff players.
Adrian is at the top of his game, and it is a tremendous honor for me to share his process and expertise with all of you for educational purposes.
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