The global pets industry has long been steeped in problems. From breeding practices with a layer of well -being to online scam, the dark side of repeating PET is often uncontrolled. But what if there was a way to combine animal protection with a sustainable, profitable business model?
In this episode of Tech Talks Daily I speak with Axel Lagercrantz, co-founder and CEO of PET Media Group, the company behind platforms such as Pets4Homes in the UK and Lancaster puppies in the US. Axel shares the story of how two friends with backgrounds in finance and technology came together to reconsider what ethical pets should look like and trade should look like. Since 2018, PMG has been working on removing anonymity and reducing fraud at PET marketplaces by directly bed in the infrastructure of their platform.
We investigate how PMG uses tailor -made AI to scan tens of thousands of images on signs of abuse every day, and to mark suspicious documentation and chat messages. Axel explains why ID verification, fingerprints of devices and real-time fraud detection are essential for maintaining the trust of users, especially in a high-quality, high-quality market such as pets.
He also talks through the expansion model of the company, which focuses on acquiring local leaders and embedding the standards of PMG from the ground. With activities that now span six countries and an EBITDA margin of 50 percent, the approach of PMG proves that protecting animals and scaling up a company are not mutual exclusive goals.
What is striking the most is Axel’s clarity of goal. PMG not only tries to digitize the sale of pets for convenience. The mission is to create a global infrastructure that prioritizes the well -being of animals and builds up a lasting confidence between buyers and responsible breeders.
If you give technology that impact from practice, this conversation will change how you think about one of the most overlooked parts of the digital economy.
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