On this week’s episode of the Niche Pursuits Podcast, Jeff Rose and I explore the lucrative world of Facebook monetization. Jeff, an experienced financial planner turned content creator, has achieved impressive results on Facebook, even earning $30,000 per month.
In this conversation, Jeff shares how he accidentally found success on Facebook, the journey that led to monetization, and his strategies for growing a page for earning potential. If you’re considering using Facebook as a content creator, this episode provides valuable insights into the platform’s unique capabilities.
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Jeff’s unexpected journey to Facebook success
Jeff’s story is unique. He initially started as a financial planner and managed a blog as a side project in 2008, after a deployment to Iraq. As Jeff continued to build his online presence, he came across monetization opportunities. As Google AdSense paid Jeff’s first check for $150, it marked the beginning of a shift from traditional financial planning to full-time blogging.
Jeff made seven figures from his blog, which eventually led to him selling his wealth management practice and focusing entirely on online business. However, the digital landscape was rapidly evolving, competition increased and his online business faced challenges. Jeff’s move into business coaching helped bridge the gap, but Facebook was about to change everything.
From Skeptic to Success: How Facebook Monetization Began
Initially, Jeff had no interest in Facebook. While focusing on growing an Instagram page alongside his wife’s business ventures, he casually posted Instagram content to Facebook. To his surprise, one of his posts went viral. Although he didn’t immediately make any money from it, the post earned him more than $137, a revelation that sparked curiosity.
Although he initially posted for fun, seeing this payout was life-changing. It was a small check, but it served as proof that Facebook was still relevant, and more importantly, it offered a real monetization opportunity. Soon after, Jeff shared more screenshots and memes, which caught the attention of Facebook’s monetization program. This organic growth led to stable revenues, from $500 one month to $10,000 the next.
A game changer: scale up to $30,000 months
As Jeff moved beyond his initially informal approach to Facebook, he realized the need for a strategy. In April, Jeff made a crucial decision: it was time to go all-in. He switched from posting sporadically to a more deliberate schedule. Starting with 8 messages per day, Jeff gradually increased to 24 messages per day.
This strategic commitment led to an explosive growth trajectory, with his page growing from 5,000 to more than 30,000 followers in just a few months. At this point, his page had reached a whopping 400,000 followers, solidifying his position in Facebook monetization. Jeff’s content strategy revolves around:
- Post regularly, with an emphasis on high-engagement content
- Use tools like Post Planner and Buffer for planning
- Using four different content buckets: thought leadership, random memes/screenshots, personal branding, and text-based posts
- Leveraging AI tools like ChatGPT to create captions and initial comments for more engagement
Repurposing content is key. Because Facebook’s content has a short shelf life, republishing successful posts keeps audiences engaged. Jeff has learned to constantly experiment and try new content types and topics. While some posts go nowhere, many continue to yield impressive results, proving that the rewards with perseverance can be significant.
Navigating Facebook’s changing rules and challenges
As Jeff built his Facebook presence, he also learned the hard way about the unpredictable nature of the platform. Earlier this year, his account was suspended for 30 days due to a post flagged by Facebook’s algorithm. While the suspension was stressful, Jeff sees it as an important reminder of why creators need to diversify their revenue streams and platforms.
After the suspension was lifted, Jeff experienced a sharp drop in views and revenue. But after a few weeks of modified posting, he quickly regained his momentum. He is currently back on track, earning an impressive €15,000 in the last 28 days alone, with an average daily turnover of €800.
This experience has made Jeff more cautious about the content he posts, and is especially cautious about potentially polarizing or controversial topics. For example, after a post discussing financial investments was flagged for promoting scams, Jeff discovered that even a well-intentioned post could lead to unintended consequences.
The power of AI in Facebook content creation
Artificial intelligence has become an integral part of Jeff’s daily content creation process. While Jeff still creates most of his content himself, he uses AI to streamline tasks like writing subtitles, generating headlines, and drafting initial comments on posts. This has helped Jeff stay consistent and scale his output without sacrificing quality.
- Create caption: Jeff uses ChatGPT to generate multiple variations of captions and comments for each post.
- Content curation: AI helps Jeff find viral posts from platforms like X (formerly Twitter), Reddit, and Threads, which he adapts for his Facebook audience.
- Image generation: While Jeff enjoys the creative process, AI tools have significantly reduced the time he spends conceiving and creating content.
By embracing AI, Jeff saves time, improves efficiency, and maintains the personal touch that resonates with his audience. It is not about fully automating content creation, but about improving its creative output with intelligent tools.
What content works best for Facebook monetization?
While the type of content you post plays an important role in Facebook’s algorithm, Jeff’s experience shows that engagement is key. He has experimented with different types of content, including:
- Memes and screenshots: Simple, humorous posts often go viral and generate significant engagement and revenue.
- Fatherhood and personal finance: Content that aligns with Jeff’s personal brand and expertise, especially in investing and family life, resonates with his audience.
- Popular recordings and news headlines: Posts like those about financial trends or even lifestyle topics like the Buc-ee gas station attract a lot of attention, sometimes earning him thousands of dollars from a single post.
What is clear is that engagement is the most important thing, and not necessarily sticking to one niche. A meme about fatherhood can perform just as well as a meme about investing if it resonates with the audience and sparks conversation.
Final thoughts
Jeff Rose’s journey from financial planner to successful Facebook content creator is a testament to the platform’s potential. Despite initial skepticism, he’s now making five-figure earnings for months, using a mix of strategic posts, content repurposing, and AI tools. Facebook’s monetization program offers unprecedented opportunities for creators, requiring less effort compared to traditional video platforms like YouTube.
For anyone interested in monetizing Facebook, Jeff’s advice is clear: make sure you post consistently, understand what works through data, and engage with your community. Whether you’re a business coach, a meme maker, or a personal finance expert, the Facebook program offers ways to make money that are flexible and scalable.
If you want to get started on your own monetization journey, Jeff’s course, Get Paid to Post, provides practical insights into growing your Facebook Page and making money. The road to success on Facebook may take patience and experimentation, but the rewards can be significant, as Jeff’s story proves.
Links and sources
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