When I later started delving into SaaS writing, something changed. My ideal clients – marketers, founders, content leads – were all active on LinkedIn. If I wanted to reach them, I had to show up here. At first, I wasn’t sure what to post or how to stay consistent.
But five years after that first attempt I have:
- A 90-day post series conducted from January 1 to March 31, 2025
- Posted every weekday since then
- Recently received a freelance writing assignment at Userpilot, through a referral on LinkedIn
In this article, I’ll share the framework and a simple Google Sheets template that changed things for me. I’ll also share how you can replicate this system, post consistently on LinkedIn, and build relationships that will lead to tangible opportunities.
The KLA framework
I had read enough posts that shocked me. They felt performative or overly polished. I knew I didn’t want that for my feed.
So I asked myself, what would feel authentic to share?
Then I landed on three simple themes:
- What I know
- What I learn
- My ambitions
This led to the KLA Framework: my personal approach to staying authentic on LinkedIn.
K: What do you know?
When I started thinking about what to post, I started with one question: What do I actually know well enough to talk about it with confidence?
For me, the answer was simple: SEO writing. I’ve been doing it since 2020, so it was easy to reduce my boundaries contents buckets.
- Research content: how I find topic ideas and evidence points
- Writing content: how I follow instructions and edit myself
- AI in content: how I use AI for research and writing
But here’s the catch: as long as it’s you post your ideas since they are in your notes you don’t have time to post anymore.
The solution is to find angles on the same idea. This could be a quick tip, a joke or a behind-the-scenes (BTS) look.
For example, I once shared two different perspectives on writing intros (from my writing content bucket):
- Post post: a contrarian POV on how to start articles
- BTS message: a 5 part series showing how I actually wrote intros for 5 different articles
Same theme. Same idea. Different angles to show my credibility.
Starting with what I know made posting less intimidating. I didn’t think too much or try to sound smart. I was simply sharing what I had practiced for years.
EN: What are you learning?
If you’re trying out a new niche, like me, you might not know what to say, let alone say it authoritatively. But you can gain fame by sharing what you learn.
In my case, I wanted SaaS writing gigs. But posting about general SEO writing wouldn’t make me stand out. So I started highlighting two things.
- The models: SaaS makers and companies I admire
- The strategies: My take on product-focused content, Bottom of Funnel (BoFU) and Middle of Funnel (MoFU).
Interestingly enough, people liked the idea.
One of my first examples was a post outlining Float’s content strategy – just my honest POV on what I thought they were doing right.
The post attracted an audience outside my usual circles and even appeared in locations I had never reached before.
In fact, it was featured in the Top of the Funnel newsletter, which gave me even more visibility.
Answer: What are your ambitions?
Once you’ve built credibility and exposure, the next step is simple: share your ambitions.
When you talk openly about your goals, you stay top of mind when opportunities arise, attract people who want to help, and build accountability along your journey.
Here are three ways you can do this:
- Evidence: Share results from previous projects so people see what you can deliver.
- Milestones: Post updates about your journey to show progress and momentum.
I’ve discovered that sharing ambitions works in two ways. First, it leads to offers of guidance from people who have walked the same path.
Second, it creates a sense of ownership among your audience. When my account was banned after the 90 day streak, my community took action, escalated the problem, and I regained access.
That experience showed me something important: when you openly share your ambitions, your audience not only supports you; they start to feel part of your story.
I have the framework, why the Google Spreadsheet?
The framework gave me content themes/buckets, but I needed a way to:
- Follow my posts and see what resonates
- Find out which messages led to DMs
- Gamify consistency
So I came up with a simple Google Spreadsheet template to track and experiment with my LinkedIn posts.
🔗 Here’s a link to help you make your own
And it worked. For the first time in five years, I was not only consistent on LinkedIn, but I was also having fun.
How to use the framework + the sheet
The KLA Framework gave me themes to post around, but the magazine made it possible to stay consistent, see what really worked, and refine my approach over time.
Below you can read how you can combine both.
What to track and why it matters
When tracking, the blade does the heavy lifting. But don’t overcomplicate it: focus on metrics related to your goals.
- If you want leads: Track posts that got you DMs, referrals, or profile visits.
- If you want reach: Track impressions and post times to see what drives visibility.
- If you want involvement: Track likes, comments, or reposts to see what sparks a conversation.
My main goal was visibility that led to opportunity, so my sheet tracked two metrics:
- Best post times: i tested another time slots, logged impressions for each, and ultimately found the time that consistently gave me the most reach.
- Posts that sparked conversations: Any post that generated a DM or referral was tagged in the ‘Comment’ column. That way I could tell the difference between messages that just got attention and messages that led to real work.
Once you know what’s important to you, you can set up columns in the sheet to log it daily.
What to post
The magazine is not just for numbers. It also helps you manage your content rotation.
Here’s how I link it back to the framework:
- Framework (KLA): I alternate between posts about what I know, what I learn, and my ambitions.
- Google Sheet: I keep track of which category is performing best. So when I need visibility or leads, I know what to rely on.
Formats are also important. In addition to text, I experiment with videos, carousels, memes/GIFs and images.
By recording my posts in the Google Spreadsheet, I can see what my audience prefers. Sometimes the same idea performs much better in a different format. I also started noticing trends: my “learning” posts tend to get more saves, while my “what I know” posts get the most DMs and leads.
How to assess and double down on what works
This part is simple but crucial: check your blade regularly. Otherwise you’re just collecting numbers.
This is the review process I use for this:
- I check every post after 24 hours. Since impressions and engagement usually peak during that time frame and I post daily, this is the perfect cadence to assess performance.
- I colorize the messages so they can be scanned quickly:
- 🔴 Red = bad (<500 impressions)
- ⚪ White = normal (500–999)
- 🔵 Blue = good (1000–1499)
- 🟢 Green = excellent (1500+)
After a few weeks, certain patterns become clear. You’ll know when to post, which KLA themes work best, and which formats drive engagement.
From there you can double down: do more “green” and “blue” colors, adjust or cut out the “red” colors, and keep experimenting.
That simple review loop has helped me refine my strategy week by week. It made my consistency even more intentional.
The framework and top are great, but people make it work
Consistency on LinkedIn is just the beginning. Posting gives you visibility, but relationships turn visibility into opportunities.
This is how I build connections in addition to posting:
- Proactively comment: I leave thoughtful comments on messages from people I want to connect with. Not just “great post,” but adding my perspective, making a joke, or asking a follow-up question.
- DMs for collaboration and opportunities: I reach out to connections to get insights for my articles, and I follow the same pattern of researching gigs, knowing who to pitch, and sending warm pitches.
- Share opportunities with your network: If I come across a gig that doesn’t suit me, I tag people who might be a better match. Interestingly enough, my best performance to date (at the time of writing this) came from someone I once linked to on another occasion.
In short, framework + sheet + people = An effective LinkedIn system
Is this system Actually effective?
For visibility and performances? Yes, even better than I had hoped. Some of my results:
- Incoming leads: 5 (2 converted to short-term gigs)
- References: 1 (landed the Userpilot gig)
- Follower growth: From 583 to 2,083
- Podcast invites: 3 (2 already done)
- Rates: Doubled in 9 months
These aren’t the most amazing numbers by internet standards, but they mean a lot to me.
Each one confirmed that the system works, and more importantly, that it is repeatable.
Moreover, the visibility is transferable. For example, sharing my shop details on LinkedIn led to 100 sales in just 3 months.
LinkedIn is less work (and more fun) when you share insights from your routine
For five years I couldn’t stay consistent on LinkedIn. But the KLA frameworka simple one tracking sheetand build real connections that eventually changed.
- The KLA framework: It converts everyday experiences into messages that people identify with.
- The Google Sheet: It helps you see what’s working and what’s not, and keeps you accountable.
- Connections: Content gives you visibility, but relationships give you opportunities.
That’s the system. It’s not glamorous – in fact, it seems too simple to work. But it does work.
Try it for 90 days and join one support/accountability program. You will be surprised by the results.
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