At the same time the The Chinese public started to orient themselves more on films produced by localmemte. Ne ZHA 2The animated fantasy that has undergone MinecraftFor example, has already collected two billion dollars. In short, the attitude towards our blockbusters is changing. “American films are still less popular in China, but I think so [con le nuove restrizioni] They will be even less“, Osserva Hancock.
Nevertheless, they arrived in China last year 42 American filmswho generally represented about one fifth of the collections in the country. Although the Chinese authorities try to encourage watching films as a means to stimulate the economy, it seems that the preferences of the public are on their way to national films. How he has stated this week The Professor of Political Sciences of the University of South California Stanley Rosen already Los Angeles Times” The cinema in China “It will be a patriotic and economic demand both“.
That said, however, the Chinese audience has found a few escape to bypass the limitations from the Chinese government and Hollywood. “All Hollywood films are easily accessible in streaming high -quality versions with excellent Chinese subtitles on Chinese pirate websites – Rosen explains from one We wir ourselves –. So anyone who wants to watch these films can do it comfortably at home, without spending money that supports American cultural products“.
In one Recent Post Dedicated to the Chinese film market, Hancock explained that in China the Propaganda department of the Chinese Communist Party is responsible for the regulation of films From 2018. If the American studios have adjusted their films in the ten years by, for example, taking up Chinese productsTo project them in the country, the situation has changed over time, especially after the censorship has become more restrictive.
American prestige in danger
Between 2020 and 2022 there was no Marvel film in the Chinese theaters (A serious blow to Disney, who had earned more than $ 600 million in the country in 2019 with Avengers: End game) and the same fate has one Top gun: Maverick. Although the Chinese government never gave an official reason to block Marvel films at the time The experts assumed That the decision was linked to the presence of LGBTQ+characters, to the tensions between the United States and China or other issues. Excess Instead, he would pay the focus on the American military power and the Appearance of a Taiwanese flag. Regardless of the reasons, If less American production films are allowed in China, the American cultural prestige risks further.
While the tasks of Trump sow chaos in stock markets around the world, the consequences of the measures should not yet fully manifest themselves. If the car manufacturers and manufacturers of devices such as Apple, the storm, streaming services and seem to overcome and Hollywood studios can be influenced by chain effects in the coming years. And longer the most important American films will be refused access to China, the harder it will be to return to the American cinema coolness.
This article originally appeared SU Based us.
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