The UK launch follows Hero’s expansion into Italy and Spain earlier this year as part of its wider drive to strengthen its European footprint. Compliant with Euro 5+ standards, the Hunk 440 is aimed at the growing mid-engine motorcycle segment and is positioned as a powerful yet accessible option for British riders.
Sanjay Bhan, Executive Vice President, Hero MotoCorp, said the move marks a significant milestone in the company’s global strategy. He noted that the partnership with MotoGB will help the brand build local presence and expand its network across the region.
Under the agreement, MotoGB will distribute Hero’s products through more than 25 dealers and service centers across the UK, with plans to expand the network to more than 35 outlets by 2026. The company said this will also include authorized sales, service and technical support centers aimed at improving after-sales access and reliability for customers.
Matt Kay, General Manager at MotoGB, said the partnership is in line with the company’s focus on offering riders affordable and reliable options. He added that the partnership will begin with the introduction of the Hunk 440, which combines modern features with practical performance suitable for British conditions.
Hero MotoCorp, which has sold more than 125 million two-wheelers worldwide, has been focusing on expanding its international presence in recent years. The company’s entry into the UK adds to its portfolio of European operations and reflects its wider ambition to position itself as a global two-wheeler player. Last week, the two-wheeler major announced its official entry into the Spanish market through a distribution partnership with Noria Motos, a subsidiary of the ONEX Group. This expansion marked Hero MotoCorp’s presence in its 50th international market and came hot on the heels of its recent launch in Italy, further strengthening the business. the company’s footprint across Europe.
Under the partnership, Noria Motos will handle the distribution of Hero’s Euro 5+ compliant motorcycles, starting with approximately 30 points of sale across Spain. The network is expected to expand to more than 50 stores by 2026 and be fully operational by 2028.
Shares of Hero MotoCorp ended the previous session 1% lower at Rs 5,587 per share. The stock is up 41% in the past six months.
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