HDFC Bank emerged as the most valued Indian brand: Kantar’s BrandZ rankings

HDFC has seen its brand value increase by 377 percent since the first BrandZ India Report in 2014

Tata Consultancy Services stood second with a valuation of $44.2 billion, followed by Airtel with $41.1 billion, Infosys with $25.2 billion and ICICI with a valuation of $20.6 billion at the third, fourth and fifth positions respectively.

Kantar BrandZ’s Top 100 Most Valuable Indian Brands reached a combined value of $523.5 billion by 2025, accounting for nearly 13 percent of the country’s gross domestic product (GDP), it added.

This year’s ranking has been expanded to 100 brands, with total brand value increasing 6 percent year-on-year and 34 brands seeing their value increase.

“These results underline the increasing importance of brand equity in India’s economic story, with further opportunities to grow through global expansion,” it added.

India’s largest private bank, HDFC, has seen its brand value increase by 377 percent since the first BrandZ India Report in 2014, and an increase of about 18 percent compared to last year.

Growth has been driven by continuous innovation and investment in new technology to improve the customer experience.

State Bank of India, UltraTech Cement, Jio, HCL Tech and LIC were also among the top 10 most liked Indian brands.

Deepender Rana, Executive Managing Director, South Asia, Kantar said, “While overall brand value growth has slowed to 6 percent, India’s ten fastest growing brands grew at an average of 42 percent, which is an astounding seven times faster. This outperformance is largely due to investments in driving meaningful differences, innovating and staying close to consumer needs.”

Zomato emerged as the fastest rising brand for the second year in a row.

Zomato climbed 10 places to 21 and almost doubled its brand value to $6 billion as it expanded into adjacent lifestyle categories with the launch of District. 18 newcomers, including UltraTech Cement, Hyundai, Westside and Zudio, entered the Kantar BrandZ Top 100 most valuable brands for the first time.

Travel brands were among this year’s top gainers, with luxury hotel brand Taj (No. 43; $2.9 billion, +55 percent) IndiGo (No. 24; $5.1 billion, +42 percent) posting significant gains, along with MakeMyTrip (No. 56; $2.4 billion, +45 percent). Mahindra (No. 23; $5.5 billion) also increased brand value by 53 percent.

Soumya Mohanty, Managing Director & Chief Solutions Officer, South Asia, Kantar, added: “Our analysis confirms that brands can outperform market conditions, even in times of headwinds, when they are built on a foundation of deep consumer understanding. These resilient brands not only survive but also grow by staying closely aligned with evolving consumer needs and expectations.”

Published on November 19, 2025