“Data collected from smartphones allows service providers to infer a wide range of personal information about their users, such as their characteristics, their personality and their demographics. This personal information can be made available to third parties, such as advertisers, sometimes without the users’ knowledge. Using location information, advertisers can deliver ads that micro-target users based on the places they have visited. Understanding the types of information that can be gleaned from location data and the implications for user privacy is critical,” warned an important research report. five years ago.
Controversially, it was revealed last October that US Immigration and Customs Enforcement (ICE) is using a location monitoring tool to track mobile devices. (Let’s hope Apple’s latest improvement in network privacy protection could help deck climbing stressesbecause a conversation doesn’t seem to have been enough.
‘This is surveillance’
Not so long ago, Apple CEO Tim Cook said discussed this shady side of the data business“Our own information – from the mundane to the deeply personal – is being weaponized against us with military efficiency,” he said. “These pieces of data, each innocuous enough on their own, are carefully collected, synthesized, traded, and sold. At its most extreme, this process creates a lasting digital profile and allows companies to know you better than you do. Your profile is a set of algorithms that serve up increasingly extreme content, compromising our innocuous preferences.
#Happy #Data #Privacy #Week #Apple