An anonymous reader quotes a report from Search Engine Land: Googling said today that it is suing SerpApi and accusing the company of doing so bypassing security measures to scrap, collect, and resell copyrighted content from Google search results. The allegations: Google said SerpApi:
-Google’s security measures and industry standard crawl controls have been bypassed.
-Ignored website guidelines that specify whether content is accessible.
– Used cloaking, rotating bot identities and large bot networks to scrape content at scale.
-Take licensed content from search functions, including images and real-time data, and resell it for a profit.
What Google says. “Stealthy scrapers like SerpApi overwrite [crawling] guidelines and give sites no choice at all,” Google wrote, calling the alleged scraping “brutal” and “illegal.” Google said SerpApi activity “has increased dramatically over the past year.” […] If Google wins, reliable SERP data could become harder to obtain, more expensive, or both – especially for teams that rely on tools powered by services like SerpApi. Since AI is already reducing clicks and transparency, it now appears that Google wants to make it even harder for brands to understand how Search works, how they appear in results, and how to measure success.
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