Since its founding in 2011, GENTLE MONSTER has grown into an independent global brand through innovative design and distinctive brand experiences. The brand has received investments from international companies, including Google and LVMH-affiliated investment companies, and is internationally recognized for its originality and competitiveness in design.
IICOMBINED clarified that GENTLE MONSTER has no business or manufacturing relationship with any other eyewear company and emphasized that such claims are false and misleading. An internal design similarity study revealed a high degree of similarity across at least 30 eyewear products.
In response, IICOMBINED filed a lawsuit for annulment of the draft with the Korean Intellectual Property Trial and Appeal Council in March this year, and a decision is currently pending.
To protect brand integrity and avoid consumer confusion, IICOMBINED is taking both civil and criminal legal action. In December last year, a criminal complaint was filed with the investigating authorities against Company B. In March and June this year, applications for preliminary attachment were filed to preserve compensation. In October 2025, IICOMBINED further filed a lawsuit seeking injunctive relief and damages under the Unfair Competition Prevention Act.
Over the years, the brand has grown into a global presence thanks to the dedication and creativity of many employees, as well as the continued trust and support of its customers. The company continues to take a firm stance against any actions that imitate brand identity or creative output, undermine brand value or cause consumer confusion.
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Published on December 25, 2025
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