Generali Group and Central Bank of India announced a new brand identity on Monday for their insurance jointje, Rebranding as Generali Central. The life insurance activities will operate as Generali Central Life Insurance Company Limited, while the General Emergency Insurance Central Insurance Company will be Limited.
The shareholder structure remains unchanged, with Generali Group a 74 percent interest and the central bank of India has up to 26 percent. The rebranding includes a new visual identity, logo, typography, website and presence on social media.
Rob Leonardi, regional officer of Asia for Generali, said that India remains a strategic market for the group. The partnership is intended to use the global expertise of Generali in more than 50 countries with the Network or India’s Network of more than 4,500 branches to expand access to the insurance in disadvantaged and national segments.
The joint venture combines the 193-year-old Global Insurance heritage of Generali with the 113-year presence of Central Bank of India on the Indian market. Generali Central Insurance manages £ 7,938 crore in assets and registered gross written premium of £ 5,547.5 Crore in FY 2024-25, which positions it under the top 10 of the top 10 of the Indian private general insurance companies.
The Rebranding supports the proposition ‘Lifetime Partner’ of Generali Group, aimed at protection solutions for private individuals, families and companies in life and general insurance segments in India.
Published on August 5, 2025
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