Gen It will also lead to increased demand in categories such as premium beauty, preventative healthcare, nutraceuticals and travel.
Calling Generation In the beauty and personal care segment, Gen X is accelerating efficacy-based premiumization, with the Gen Meanwhile, preventive healthcare spending is expected to reach $73 billion in FY30, at a CAGR of 17 percent, as Generation X shifts from reactive care to longevity-based prevention.
Spending on nutraceuticals is expected to grow at a CAGR of 25 percent, reflecting a results-oriented approach to wellness and daily health optimization. “Generation Moreover, education expenditure remains an ‘old expense’ for Gen
“Gen
“As Gen
Published on February 28, 2026
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