From a founder’s restless drive to a rule-breaking studio: Zajno’s unfiltered creative evolution | Codrops

From a founder’s restless drive to a rule-breaking studio: Zajno’s unfiltered creative evolution | Codrops

6 minutes, 18 seconds Read

Based in Delaware, USA, we are a digital design studio focused on breaking the mold. No templates or shortcuts, just unconventional, carefully designed websites and apps that reflect the character of each project. Our work includes branding, website and landing page design, webflow development, UI/UX, motion graphics, 3D animation, illustrations and sound design.

At Zajno, experiments and explorations are part of the process. Ideas are pushed, tested and brought to life without unnecessary micromanagement. The goal is simple: create digital experiences that serve their purpose, challenge expectations and go far beyond the norm.


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Our journey

Zajno started with one simple thing: Sasha Turischev’s drive to make cool, unapologetically daring work. Sasha is not just a founder; he’s the kind of person who can turn a rough idea into a vision and rally a team around it. With a keen eye for clear, meaningful design and a mind suited to solving complex problems, he built Zajno from the ground up – not as a company, but as a playground for big ideas.

So we didn’t come together to play it safe; we got together because we were tired of the boring stuff. From day one, Zajno was built by people who only wanted to create cool sh*t, and that shaped not only our values, but our entire style.

Nine years ago, we stopped watching from the sidelines and started using design as a powerful tool to speak to the world. What started as a small internal team quickly grew into a studio that wasn’t afraid to break the rules, experiment wildly, and create work that really makes people feel something.

Fast forward to today: 300+ projects across biotech, fintech, environmental, AI, SaaS and more. Each is an opportunity to push boundaries, buck the usual and prove that digital experiences don’t have to be a cakewalk: they can be alive, daring and unforgettable.

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Motion.ed

Motion is a website that shows how UI/UX animation can determine the atmosphere and personality of a brand. It’s built to teach creators how to bring ideas to life through movement, transforming static concepts into powerful, emotional stories. Movement is not just a design layer; it is a language that enhances storytelling, evokes emotions and builds unforgettable brand identities. But to become fluent in this language, designers need a good understanding of animation principles and techniques.

We noticed a gap: most UI/UX designers weren’t thinking in motion from the start. Their concepts often had to be reworked to fit into animation. Knowing this was a shared pain point across the industry, we decided to create a project that would break down animation principles in a simple, practical way.

The response was overwhelming. In just six months, Motion has won multiple design awards, reached over 100,000 users, and received rave feedback from the community. That’s when we knew: we had struck a chord.

7 year journey

We’ve turned seven years of memories, milestones and reflections into a new website: a digital time capsule showcasing the highlights of Zajno’s journey.

The challenge was twofold: build an experience rich in interactive elements and unconventional animations, and bring it to life with real-time 3D models using Three.js. Plus, we needed a storytelling approach that was bold enough to tell our history in a way that felt anything but ordinary.

The result? A site that has not only won multiple design awards, but also captured our story visually and emotionally, exactly as we envisioned it.

Optics

OPTIKKA is a creative orchestration platform that transforms traditional design workflows into intelligent, scalable systems. By combining Design-as-Code with agent-driven design, it enables brands to automate and accelerate content creation, maintaining brand integrity while unlocking new revenue opportunities.

From the beginning, we built the concept around the core idea of ​​OPTIKKA: a tool that allows products to generate marketing assets in multiple formats and organize them systematically using AI. The mood board was inspired by grids, libraries, archives and folders: structured yet flexible systems. To capture the dynamic flow of the platform, we layered visual references such as motion paths, tunnels and waves.

Reworking the site’s core animation became one of the biggest challenges, prompting us to explore a completely new development approach. The result paid off: our solution resonated with the design community, earning multiple awards and glowing feedback.

Soft rain

Gentle Rain is an AI-powered platform built for professionals who live and breathe communications: managers, team leaders, and anyone whose work thrives on human connection.

The website’s design pays tribute to the early days of modern technology and entertainment, when hip-hop, cinema and personal computers emerged side by side on the West Coast in the early ’80s, from LA to SF to Vegas. It’s a visual tribute to that daring, experimental era.

The hero section is the centerpiece: a captivating water effect that embodies the name of the project and brings the idea of ​​Gentle Rain to life in an intuitive and immersive way. To create the most realistic effect possible, we collaborated with the creative developer Andrew Encharm. The result received enthusiastic praise from both the community and the customer.

Acquire

Acquire is a startup acquisition marketplace designed to connect founders and buyers quickly, easily, and seamlessly. Our collaboration started from the ground up: we built a powerful web application that unites startup sellers with interested buyers, and created a bold website to showcase its value to the world.

The result is a streamlined marketplace that removes the usual barriers: no brokers, no fees, no unnecessary friction. What really sets MicroAcquire apart is its ability to connect buyers and sellers anonymously, shielding startups from market noise and ensuring a smooth, disruption-free acquisition process.

Evergreen Theragnostics

Evergreen Theragnostics is a privately funded radiopharmaceutical company with three core businesses: contract development and manufacturing, commercialization of proprietary products, and a discovery team focused on advancing radiopharmaceuticals for the diagnosis and treatment of cancer.

Our goal was to design a sleek, engaging website that clearly communicates these three pillars while reflecting Evergreen’s pioneering spirit in the field of nuclear medicine. At the heart of the design is a striking 3D animation, a visual focal point that reflects the company’s innovative approach.

Making this animation was no easy feat. It required not only technical precision and medical insight, but also strong storytelling to convey Evergreen’s mission in a way that feels both clear and compelling.

Our culture

What makes us unique is not our design expertise, not our technical capabilities, not our illustration or fluid motion design. And not even our communication skills. They are our people. We have been an internal team from the start and have been through a lot together. We know the value of real human connection.

So two core principles unite us:

Fun is the key to happiness

We believe that openness and honesty are the basis for creating work that is both beautiful and meaningful. What inspires others without beauty? What’s the point without meaning? We are here to live, love, laugh and share our free spirit with the world.

People over profit

So here’s the deal with Zajno: we value people over profit. That means we’re all about caring for our employees, customers and community. We do this by ensuring that our products and services are top class, by being completely honest about our business activities and responding to customer feedback and complaints as quickly as possible.

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