French luxury icons, Dior and Louis Vuitton, countries at the upper airport of Milan

Milan’s largest airport for the Italian fashion capital has strengthened its high -quality retail offer by introducing French heavyweights Dior and Louis Vuitton to anchor his Luxury line-up with the largest boutiques on the gateway.

Milan Malpensa Airport – which is being treated Almost 30 million Last year, passengers, an increase of 11%move, are strategy to settle as a leading European destination for high-end shopping. The operator, Sea Milan Airports, who also runs the smaller airport of Milan Linate, is coming up with his luxury offer in line with the rising popularity of the city as a place to shop tax -free.

According to tax refund specialist Global Blue, between December 2024 and February 2025), Milan was responsible for 9% of the total tax -free turnover In continental Europe with an average expenditure of € 2,240 ($ 2,615), only improved by Paris with a share of 22% and the average expenditure of € 2,660 ($ 3,105).

Both the Dior and the Louis Vuitton -Boetieks are operated directly by the brands and have considerable footprints on approximately 4,800 and 6,100 square feet respectively. They take the number of luxury brands in Malpensa to 22, excluding different corners and pop-ups in the large tax-free stores of Avolta at the airport.

The two newcomers are strategically located in one of the most prominent areas of Terminal 1, and their striking shopping fronts are now the first to see passengers when leaving the security area to the retail spaces. Other major boutiques in T1 are Armani, Bottega Veneta, Burberry, Bulgari, Damiani, Hermès, Ferragamo, Moncler, Tods and Zegna, many of them centered around a David Oldani Cafè.

Luigi Battuello, Chief Commercial Officer of Sea, noted: “With the arrival of Dior and Louis Vuitton, Malpensa cemented his status as a benchmark for premium airport shopping. The investment by these iconic brands reflects our vision of the world’s worldly.

Milan attracts global luxury shoppers

Last year, T1 had most international passengers from a sea terminal and/or airports at 30%. European passengers accounted for 21%, North -Americans 4%and North Mediterranean Africa and the passengers in the middle, 2%.

Intercontinental air traffic in Malpensa has grown again and Dior and Louis Vuitton should support, both of which are extensive on the most important Hub Airport such as Qatar’s Hamad International and others. In the first five months of 2025, luxury turnover increased by a solid 18% compared to the same period in 2024, powered by the rise in high -quality international travelers. The average transaction value also increased by more than 9% on an annual basis. This builds on an already strong 2024 for luxury, which was a very healthy 21%.

As with most airports in Europe, high-end drivers of retail sales are non-European Union passengers, especially from Asia and the Middle East. They are good for more than 80% of the luxury purchases. T1 is by far the strongest terminal for non-EU customers.

In 2024, about the SEA Network (Malpensa and Laat Combined), sales increased by 15% with a record commercial turnover of € 470 million ($ 550 million). Food and drink tapped higher with 16.6%.

Malpensa has created a high-end commercial district at the airport and claims to have a shopping experience “on the same footing” with Milan’s downtown quotilatero della moda fashion district, where streets such as via Monte Napoleone are world famous and A magnet for luxury shoppers from all over the world. Global Blue ranks Milan for Florence and Rome as the most strategic destination for international journeys in Italy.

The fashion capital benefits from the global reputation of Italy for fashion and craftsmanship, although this is affected by Research into alleged abuse From employees by subcontracting practices. Loro Piana, an LVMH house known for Cashmere, became the fifth Luxemiket in Italy that was placed under judicial administration after investigations that started in 2023.