SPRINGFIELD, Mass. … Fortune tiresthe official affiliate of the American Hockey League, will sponsor the AHL’s ‘Expect More’ Player of the Month award for the 2025-2026 season, recognizing top players in the league each month. The program will culminate in the selection of the “Expect More” Player of the Year at the end of the season.
Every month the Fortune Tires/AHL “Expect More” Player of the Month Award will recognize a standout player from the league for exceptional performance. Fortune Tires will contribute $500 to the player’s charity – and $2,500 to the Player of the Year charity – underscoring the company’s commitment to both excellence and community impact.
“The American Hockey League is proud to recognize the excellence of our players on the ice while helping make a meaningful difference in their communities,” said Chris NikolaisAHL Executive Vice President, Business Development. “Thanks to the support of Fortune Tires, these awards celebrate achievements and give back to causes that matter to our players and their communities.”
The awards are part of a broader, multi-year partnership between the AHL and Fortune Tires, launched in February 2025. Fortune Tires activations include sponsorship of the official rankings page on TheAHL.com, promotional nights in select cities, fan sweepstakes and a strong presence at the 2026 AHL All-Star Classic in Rockford, Illinois.
“At Fortune Tires, performance matters – on the road, on the ice and in the community,” said Samuel Felberbaumchairman of Fortune Tires. “Just as AHL players push themselves to excel, our tires are designed to provide the highest levels of safety, handling and reliability. We are honored to support players and their causes because that’s what it means to EXPECT MORE – both in performance and in giving back.”
About the AHL
The American Hockey League (theahl.com, @TheAHL) has been in business since 1936 and serves as the premier development league for players in all 32 National Hockey League organizations, as well as coaches, officials, executives, trainers and broadcasters throughout the NHL. Nearly 90 percent of current NHL players are graduates of the American Hockey League, and over the years the AHL has been home to more than 100 honored members of the Hockey Hall of Fame.
About Fortune Tires
Fortune Tires is a leading global tire manufacturer providing high-quality, high-performance tires for a wide range of vehicles. The brand is imported and distributed exclusively in North America by Prinx Chengshan Tire North America, Inc. (PCTNA), a subsidiary of Prinx Chengshan (Shandong) Tire Co., Ltd., a company with a legacy of excellence since 1976. Known for innovation, durability and quality, Fortune Tires offers durable, safe and reliable TBR, PLT and ST radial tires. With Fortune Tires you can EXPECT MORE – in safety, performance and durability. More information at Fortunetireusa.com.
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