October 31 – Football Australia has partnered with Fanatics, a global leader in licensed sports merchandise.
Fanatics will take charge of Football Australia’s official online store, supplying a range of CommBank Matildas and Socceroos gear to supporters at home and abroad. Fan identity is one of the fastest growing platforms in the world of football, as sport and fashion merge seamlessly to create a unifying experience in and out of stadiums.
“Football has millions of passionate fans in Australia who are keen to show their support for the CommBank Socceroos and CommBank Matildas,” said Heather Garriock, interim CEO of Football Australia. “Football Australia’s merchandise strategy, delivered by Fanatics, will allow us to serve our fans in a way that was not previously possible. With a growing number of Socceroos and Matildas players based in overseas leagues, and with many Australian fans based internationally, it was important that we were able to expand our reach into international markets.”
Fanatics will use the global platform and on-demand production model to give supporters easier access to official gear.
“Football in Australia is experiencing incredible momentum, and we are proud to be partnering with Football Australia at such a pivotal and exciting time for the sport in this country,” said Stephen Dowling, International President at Fanatics. “This new partnership reinforces Fanatics’ role as a trusted partner for leading clubs, leagues and sporting organizations across Oceania. Supporters of both the CommBank Matildas and the CommBank Socceroos can look forward to an enhanced, more connected shopping experience.”
Dowling added that Fanatics’ growing Australian presence will be on full display at upcoming major tournaments, including the 2026 World Cup in the United States – a moment he said will give the team “a warm welcome” to the company’s founding market.
Expect to see green and gold everywhere next summer as the Aussies celebrate qualifying for their seventh consecutive World Cup.
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