Why social media posts are important for real estate agents in February
With all due respect to John Lennon and Paul McCartney, you will need more than love this month to win the hearts of those around you. It requires consistency, compelling content and unparalleled knowledge of the real estate market. Consider us your Cupid and these clues are the love potion dipped arrows in our quiver.
Business and community involvement
Promote local February events in your market
- Is it still freezing in your area? Spread the word about warming shelters for those in need.
- See what activities your community’s recreation center has in store for the shortest month of the year.
- No one should be lonely on Valentine’s Day. Tell those around you about the singles events happening near you.
- Is there a Mardi Gras parade taking place in your neck of the woods? Let your followers know.
Highlight small businesses and community partners
- Show your support! Highlight a Black-owned business, vendor or supplier in your community and thank him or her!
- Not everyone wants to host a Super Bowl party. Share some local sports bars that can provide the snacks and drinks.
- Highlight some of the most romantic restaurants in your community and let your audience know if they are still accepting reservations for Valentine’s Day.
- You can’t celebrate Mardi Gras without a King Cake! Highlight some local bakeries ready to help your followers”let the good times roll.
February Market Insights – Why this season is great for buying and selling
- A lot can change in a month. Make sure you keep your followers informed with a Graphic home value.
- Flying back from family reunion? Share your favorite aha’s with a Market update graphic.
- Share a customer testimonial to prove that February is a good time to buy or sell a home.
Hashtag holidays and events
Use key February hashtags to increase engagement
- It’s #FrugalFebruary! Share some savings tips with your sphere so that they are financially ready when the housing market heats up!
- Honor #BlackHistoryMonth with a caption that shows what this holiday means to you.
- Let your followers know you’re ready for football by using #SBLX!
- It’s #FeeltheLoveFriday! Share your favorite Valentine’s weekend activities and then crowdsource more from your sphere.
- Choose your favorite American POTUS and wish them a happy #PresidentsDay!
Integrate national and local events
- Is there anyone in your area hosting a Punxsutawney Phil viewing party? If not, this might be your calling.
- At the risk of alienating some of your followers, let your vibe know who you’ll be rooting for during the Super Bowl.
- Fact: people love love! Let your mood know who you will celebrate Valentine’s Day with.
- Whether or not you observe Lent, let your sphere know what would be hardest for you to give up for forty days.
Compelling February content to attract buyers and sellers
Show February Curb Appeal Tips
- Punxsutawney Phil may be afraid of shadows, but you shouldn’t be. Showcase some properties with dramatic natural light.
- Do you have red or pink properties in your portfolio? This is the month to show them off.
- Some Super Bowl parties are too big for a den. Show some ads with space for an outdoor projection screen.
- See who in your area is as unaffected by the cold as Elsa. Share some properties with snow-covered roofs, steaming chimneys, or foggy windows.
Highlight the best February listings near you
- Speaking of love, go to Kanva to highlight a new listing that has stolen your heart.
- While showing off a new ad, do a public service by submitting your next ad Open House in a speed dating event!
- Showcase a home and a buyer destined to live happily ever after with a Just sold image in Canva.
- Give one Canva Coming Soon image the dating profile treatment.
Interactive social media activities to engage your audience
Create February home design polls and quizzes
- Groundhog Day has arrived. Ask your audience if they are ready for spring or prepared for more winter.
- Help your bun settle the biggest off-gridiron competition: what’s the best Super Bowl snack?
- See which of your followers has the best Super Bowl viewing settings.
- What does everyone talk about on the Monday after the big game? Advertisement! See which brand you think had the best advertisement last night.
- In honor of Presidents Day, ask your followers which room in their home serves as their “Oval Office.”
Final Thoughts: Take Action!
Okay, February doesn’t actually have a leap day, but that doesn’t mean you can’t dive right in and whip up a storm. Activity is good for you, especially in the last full month of winter. Like a coach before the big game, we hope this article inspires you to go out and dominate your competition. Bright Ideas, vol Kanvacan’t lose!
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share your tips and strategies
Let’s talk about what works. As you implement these ideas into your social media strategy, we want to hear what tips and tricks create the most engagement with your audience. Let us know in the comments below!
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