Ticketing partners have increasing control over the most valuable fan commodity: data. This data gives clubs the most important information to turn day trippers into long-term supporters and buyers.
With the 2026 World Cup expected to boost the sport, the USL is investing for the long term. Several franchises are developing soccer-specific stadiums, while the league continues to expand media and technology collaboration.
“The USL is building a blueprint for the future of community sports in America,” said Travis Smith, Regional Vice President for Sports and College Partnerships at vivenu. “With scalable infrastructure, USL clubs can transform ticketing into a strategic business asset. We are proud to support the league and its clubs in improving fan experiences and unlocking growth across their entire ecosystem.”
Vivenu’s Keal Blache, VP Global Partnerships & Strategy, added: “I’ve had the privilege of seeing this partnership take shape over time, and what stands out most is the USL’s commitment to building something that lasts, for clubs, communities and the sport itself.”
For the USL, ticket sales are no longer transactional. EVP Corporate Development Josh Keller said: “Making the ticketing process simple and seamless is key… vivenu provides our clubs with customized and bespoke ticketing solutions that reflect their unique brands while gaining meaningful insights into their fans’ journeys.”
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