Modern organizations are under great pressure to differentiate themselves in a busy digital environment. Buyers are skeptical, recruitment is competitive and people, rather than business channels, increasingly determine brand visibility.
Marketing and communications teams know that advocacy can solve these challenges. Yet many are stuck with programs that are difficult to launch, difficult to scale, and virtually impossible to measure credibly. Traditional advocacy tools only intensify the fight, create friction for users, and provide little insight into whether the content is reaching an audience that actually matters.
EveryoneSocial
EveryoneSocial is reframing the entire discipline of advocacy by building a platform designed for the way people work, share and influence today. As a modern advocacy solution, it engages managers, employees, and company pages simultaneously, delivering insights that demonstrate the real business impact of social engagement.
EveryoneSocial is a purpose-built platform designed to simplify advocacy, unite stakeholder participation and reveal true ROI. Rather than forcing people to adopt a standalone system, it brings advocacy to the tools they already use, enriching every stock with audience insights that help organizations understand how content performs in the real world.
The shift to Modern advocacy offers clear benefits for organizations looking to expand their reach, support recruitment, elevate leadership, and generate a pipeline. Instead of chasing vanity metrics, teams can tie each stock to customers, prospects, candidates, and target accounts. This audience-first vision helps you justify investments, increase leadership sponsorship, and grow programs with confidence.
Because participants can share from Teams, Slack, SharePoint, and email, engagement increases naturally, removing the biggest barrier that legacy platforms face. Modern Advocacy also empowers executives and provides an easy way to activate their accounts with content they approve without taking up their time. For regulated industries, built-in compliance capabilities ensure social participation aligns with staff role requirements, assessment workflows and record-keeping systems.
EveryoneSocial features
EveryoneSocial offers a wide range of features to support activation, sharing, compliance, data analysis, content distribution, and executive support. These capabilities are designed to reduce the operational overhead typically associated with advocacy programs while making measurable results more accessible.
Before we dive into the list, EveryoneSocial’s features include manager enablement, employee participation, content workflows, intelligence, and industry-specific compliance. Each capability below helps organizations scale their advocacy efforts while maintaining clarity, structure, and visibility. You’ll see how the platform aligns the entire organization around advocacy in one unified, measurable way.
- App and tool integrations: EveryoneSocial enables direct sharing from MS Teams, Slack, SharePoint, email and other everyday tools, ensuring high adoption across all departments and devices, including mobile and tablet apps.
- Audience insights: The platform connects every stock to the audiences that matter most (customers, prospects, target accounts, employees and candidates) and helps teams prove the value of advocacy.
- Compliance suite: Built for banks, brokers and insurance, this module records, reviews and recovers social events while supporting integrations with all major archive solutions.
- Business page insights: Teams can understand the audience reached by posts on company pages and compare these results with content from executives and employees.
- Capture content: EveryoneSocial surfaces employee-generated content, such as photos, videos, and GIFs, to enrich the organization’s content library.
- Custom roles and permissions: Flexible controls help organizations align internal workflows, approval hierarchies, and governance structures.
- Data benchmarking: Users can compare performance with competitors to understand how their advocacy program is performing.
- Executive activation tools: The platform allows communications teams to activate executives in one step, post on their behalf and generate insights about the audiences they reach.
- Global program scale: With more than 1 million advocates in more than 150 countries and more than 200 languages, EveryoneSocial is the driving force behind some of the world’s largest advocacy initiatives.
- Intuitive onboarding and support: Dedicated teams help clients launch, grow and optimize their advocacy programs with best practices and strategic guidance.
- Probability attribution: By linking equity to meaningful public engagement, organizations can link advocacy to business development outcomes.
- Functionality to share anywhere: Participants can share content from any app or workflow, eliminating the siled tool problem that hinders older platforms.
- Employee activation analysis: EveryoneSocial helps teams identify employees who are already active on social media so they can onboard quickly and effectively.
Collectively, these characteristics demonstrate why the success of advocacy depends on both simplicity and intelligence. By combining enablement, insights and compliance in one place, EveryoneSocial provides a structure that helps organizations achieve maximum impact with fewer barriers.
Get started with EveryoneSocial
Getting started with EveryoneSocial is easy. Most organizations start by scheduling a demo to view insights on their company page or executive accounts. This early data illuminates how advocacy can impact customers, talent and audiences, even before a program is officially launched. Implementation is guided, allowing teams to activate participants, define workflows and immediately integrate with tools such as Teams or Slack. As the program grows, EveryoneSocial will continue to provide benchmarking, strategy and ongoing support.
Discover how Modern Advocacy can transform your organization:
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