If a company has been quietly building world-class storage and virtualization software for 20 years, it usually means they’ve been too busy solving real problems to shout about it. That’s what makes euroNAS and its founder, Tvrtko Fritz, such an interesting story. In this episode, I reconnect with Tvrtko after meeting him at the IT Press Tour in Amsterdam to learn how his company evolved from “NAS for the masses” to a trusted business alternative in a market full of bigger names.
Tvrtko talks about how euroNAS started with the simple idea that administrators don’t have to battle with complex infrastructure to keep systems running. Over time, that belief formed a complete platform for hyper-converged virtualization, Ceph-based storage, and instant backup and recovery. He recalls the story of a dentist who lost a full day of work waiting for a slow recovery, which inspired euroNAS to create instant recovery that recovers in seconds instead of hours. We also discuss how their intuitive graphical interface has turned Ceph from a tricky project that once took a week to set up, into something that can be configured in twenty minutes. This change has enabled advanced storage for universities, managed service providers, and enterprises handling petabyte-scale workloads.
We also tackle a topic that many in IT are currently considering: VMware. As licensing changes frustrate customers, Tvrtko explains how euroNAS has become the silent plan B for many organizations looking for stability and control. The perpetual per-node licensing model takes the pressure off forced subscriptions, while tools like the VM Import Wizard make migration faster and less painful. What’s most striking is that Tvrtko still participates in customer support itself, using real conversations to guide product development and keep the company close to the people who depend on it.
Looking ahead, Tvrtko outlines how euroNAS is growing through partnerships with major hardware vendors and through its growing role in AI infrastructure, where demand for scalable storage continues to rise.
The conversation highlights the value of engineering-led companies that build with care, focus on reliability and give customers real ownership of their systems. If you want to understand what practical innovation looks like in enterprise storage, this episode will remind you why simplicity still wins.
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