Ethereum Treasury Giant Bitmine Ensures $200 Million Power Goes to MrBeast’s Empire

Ethereum Treasury leader Bitmine is backing MrBeast with a massive equity investment.

Bitmine Immersion Technologies on Thursday announced a $200 million equity investment in Beast Industries, the entertainment company founded by YouTube creator Jimmy Donaldson, commonly known as MrBeast.

The world’s largest Ethereum treasury company said the transaction is expected to close on or around January 19, 2026.

Bitmine’s $200 million MrBeast deal

In its announcement, Bitmine said its broader focus is on implementing digital asset strategies for institutional investors and public market participants. Thomas “Tom” Lee, chairman of Bitmine, said MrBeast and Beast Industries represent the leading content creator and creator-driven platform of today’s generation, while citing their reach and commitment to Gen Z, Gen Alpha and the millennial audience.

Jeff Housenbold, CEO of Beast Industries, does too weighed in and stated,

“We are excited to welcome Tom Lee and Bitmine as new investors in Beast Industries, joining our current top-tier venture investors. Their support is a strong validation of our vision, strategy and growth trajectory, and it provides additional capital to achieve our goal of becoming the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and integrate DeFi into our upcoming financial services platform.”

Last September, analytics platform Lookonchain claimed that the YouTuber had invested 705,821 ASTER, which was then valued at around $1.28 million. However, MrBeast publicly denied the rumors.

Allegations of insider trading

An on-chain investigation later linked MrBeast to more than 50 cryptocurrency wallets allegedly involved in insider trading activities. According to a 2024 report by consulting firm Loock.io, researchers alleged that MrBeast and members of his influencer network promoted multiple crypto tokens on social media before selling their assets for significant profits, collectively estimated at more than $23 million.

Tokens mentioned in the report include SuperVerse (SUPER), Ethernity Chain (ERN), Polkamon (PMON), STAK, and AIOZ. SuperVerse alone reportedly generated more than $11 million in profits. The findings showed that transaction patterns were traced through a publicly known Ethereum wallet previously used for NFT purchases, allowing analysts to connect related wallets and track fund movements.

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Researchers pointed to cases where tokens were sold shortly after promotional activities, raising questions about insider trading practices. However, control over individual wallets could not be definitively established. The report also details specific cases, including a PMON investment that reportedly turned $25,000 into $1.3 million and ERN token transfers that occurred before major sell-offs.