The Ethereum price is up 7% in the last 24 hours to trade at $3,392 as BitMine Immersion Technology makes a $200 million equity investment in Beast Industries, the entertainment company founded by YouTube star Jimmy Donaldson, popularly known as MrBeast.
This marks one of BitMine’s largest non-core equity investments to date, although the exact stake, valuation and governance rights associated with the deal have not been disclosed. Over 186,000 ETH recently staked, showing confidence in Ethereum’s long-term potential
Beast Industries operates a network of YouTube channels with more than 450 million subscribers. Thomas Lee, Chairman of BitMine, praised MrBeast and his company, calling them “the leading content creator of our generation” with unparalleled reach and engagement with Gen Z, Gen Alpha and Millennials. Lee also emphasized the alignment of business and personal values between BitMine and Beast Industries.
Just in: Ethereum Treasury company Bitmine invests $200,000,000 in MrBeast’s ‘Beast Industries’. pic.twitter.com/ALkfjbMcUb
— Watcher.Guru (@WatcherGuru) January 15, 2026
As part of the deal, Beast Industries plans to explore integrating decentralized finance (DeFi) into its upcoming financial services platform, CEO Jeffrey Housenbold said. However, specific product details, timelines and regulatory frameworks have not yet been finalized. Cointelegraph reached out to both companies for further comment but did not receive a response by publication.
BitMine Investment supports the expansion of MrBeast
The investment aligns with MrBeast’s broader strategy to expand beyond YouTube, which began in 2025. At the New York Times DealBook Summit in December, Donaldson announced plans to launch a financial services platform aimed at promoting financial literacy, as well as a phone company called Beast Mobile. These ventures are part of its vision to provide access to global information and innovative consumer services.
Beast Industries has shown significant financial growth, generating $400 million in revenue by 2024, according to investor materials from Business Insider. The partnership with BitMine not only brings a major capital injection, but also positions Beast Industries to explore blockchain-based financial solutions, signaling a strategic move to combine media, technology and emerging decentralized finance opportunities in its expansion.
This investment reflects both companies’ focus on innovation and growth, with BitMine deploying its resources to support a leading digital content and creator platform, while MrBeast continues to diversify its business into new markets and technologies.
Ethereum Price Signals Bullish Reversal
The 4-hour chart of Ethereum (ETH/USD) shows a clear bullish stance after a period of consolidation and accumulation. Previously, the price was moving within a bearish channel, with lower highs and lower lows, indicating selling pressure.
Around mid-December, the price reached a key support level around $2,900-$2,950, where buyers started to intervene and absorb the selling, leading to a sideways consolidation phase. This foundation provided a solid foundation for the next bullish leg.
After the accumulation phase, Ethereum broke higher and formed a rounded bottom pattern, which is a classic reversal signal. The rounded bottom shows a gradual shift in market sentiment from bearish to bullish, reflecting growing demand and easing selling pressure.
Once the price broke above the USD 3,300 resistance zone, it entered the reward zone, indicating a continuation of the bullish trend. The upward move was accompanied by a rising RSI, which peaked above 70 and showed strong momentum, although the recent slight pullback suggests a small consolidation before the next rise.
ETH is targeting a $3,600 high ahead
The chart also points to a target price around $3,550-$3,600, based on the measured move against the rounded bottom pattern. This level serves as a potential profit zone for traders. Meanwhile, the previous resistance zone near $3,300 has now turned into near-term support, reinforcing the bullish outlook.
The technical structure indicates that Ethereum is positioned for further gains provided it maintains support above the USD 3,300 level and continues to attract buying interest. Short-term traders can look for small pullbacks as opportunities for entry, while momentum indicators such as RSI can help gauge whether the trend has enough strength to reach the target zone.
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