The Esports World Cup Foundation (EWCF) announced a strategic three-year collaboration with Amazon advertisements.
The deal will combine the Esports World Cup (EWC) Premier Esports and Gaming event and return to Riyad, Saudi Arabia, from July 7 to July 24, with Amazon’s full-bunnel advertising and entertainment services to deliver unprecedented fan experiences and to expand the worldwide range of the tournament.
Building on the success of their collaboration in 2024 on the inaugural eSports World Cup, with the launch of the Esports World Cup Hub on Amazon.sa and Amazon.ae, the extensive agreement will unlock new fan experiences in Twitch, Prime Video, Alexa and Wondery and Introductions adapted with the adapted Merkactiingen adapted with the adapted Merkactiingen adapted with the adapted Merkactiingen adapted with the adapted Merkactiingen with adapted with the adapted Merkactiingen with the adapted Merkactiingen with the adapted Merkactiingen. Riyadh.
As part of the collaboration, EWCF and Amazon advertisements will work together to extend the reach of the Esports World Cup to important locations, including the United States, Europe, Brazil, Mexico, the Middle East and North Africa, Turkey, India and Canada.
EWC content will be delivered to fans via live broadcasts on Twitch, an original docuseries on Prime Video, real-time voice integrations about Alexa and compelling music-controlled stories via Wondery. These initiatives are intended to transform the way fans deal with eSports as a mainstream entertainment for a digital generation, from competition and stories to shopping and social interaction.
In addition to new experiences from the public, the collaboration offers new opportunities for brands to make contact with the global eSports audience of the next generation via Amazon’s series of advertising solutions. From exclusive content and adapted versions to programmatic media and retail integration, creating a powerful stories environment that benefits players, clubs, fans and partners of the EWC.
“Esports redefines how a new generation of entertainment uses – always on, always accessible and deep social,” said Mike McCabe, COO at the Esports World Cup Foundation, in a statement. “With Amazon we bring eSports in daily digital life for millions of people around the world – whether you are highlights of Prime, or a live stream on Twitch, whether Alexa asks for updates – creating a compelling, multimedia experience that forms its place in worldwide culture.”
Rayan Karaky, Managing Director, EMEA & SOUTHEAST ASIA at Amazon Ads, said in a statement: “We are pleased to continue our collaboration with EWCF to give shape to how eSports is experienced worldwide. Our collaboration will make Power Immersive Fan experiences in multiple touch points and exceptional value for brands.
Returning to Riyadh, Saudi Aarabia, from 7 July to 24 August 2025, will unite the Esports World Cup Festival Gaming and Esports communities for a worldwide celebration of gaming and eSports culture. With eSports tournaments, live music, retro -arcades, anime cafés, cosplay, maker studios and more, the EWC festival offers millions of fans exclusive experiences that celebrate their love for the game.
The Esports World Cup 2025 will contain 2,000 elite players and 200 clubs from more than 100 countries, participating in 25 tournaments in 24 games for a record-breaking prize pool of $ 70+ million.
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