Women’s golf in Britain is experiencing a remarkable boomwith sales of equipment and clothing rising sharply over the past five years, driven by increasing female participation and growing retail initiatives.
Leading the load is American golfBritain’s largest golf retailer, which recently announced a new partnership with the charity Women in sports to further champion female golfers nationally.
📈 Record growth in turnover
In the past five years women’s golf has become one of the fastest growing segments on the British market:
| Category | Grow |
| Sales of golf clubs for women (2024) | +34% |
| Women’s irons | +44% |
| Women’s putters | +53% |
| Ladies drivers / forest | +18% |
| Sales of package sets (last 2 years) | +29% |
| Women’s clothing and shoes (overall) | +18% |
| Clothes and shoes in the store | +39% |
| Custom clubs | +14% |
Insight: The growth is strongest in beginner-friendly packages, lightweight irons and women’s-specific driverswhile custom-made clubs are gaining popularity as female golfers look for performance and confidence on the course.
🏌️ Riding participation
Women represent now approximately 20% of full course players in Great Britain and Ireland, an increase from pre-2020 levels. This increase is supported by:
- Beginner-friendly product designs
- Special women’s collections from leading brands
- In-store clinics and coaching programs
- Media visibility and community building initiatives
🤝 Partnerships and community initiatives
American Golf’s new collaboration with Women in Sport builds on previous initiativeslike the Stromberg SS26 polo projectin which female golfers designed a polo shirt.
A portion of sales from the winning polo will be donated directly to Women in Sport, reinforcing the retailer’s commitment to empowering women through golf.
Promotions & Expansion:
- International Women’s Day offer: 15% discount on all women’s clothing and shoes, March 5 to 15 (online and in store)
- Extensive women’s range, now included Adidas, PING, Ted Bakerand more.
🏌️♀️ A vision for the future
The American Golf spokesperson stated:
“We are proud to partner with Women in Sport and continue our mission making golf more accessible and inclusive for women across the UK.
The growth we have seen demonstrates the increasing passion of female golfers, and we want to ensure we provide the products, support and opportunities they deserve.”
With rising participation, record sales and innovative initiatives, women’s golf in Britain is entering a new era.
American Golf is positioning itself as a leader not only in the retail industry, but also in the retail industry championing female players and growing the sport nationally.
#Empowering #Women #Growing #Business #American #Golfs #Strategic #Initiative #Women #Sports