Traditional SEO is not disappearing, but is getting a complex new layer. As buyers rely on LLMs and AI agents to summarize their options, the “click” is no longer the only measure of success. This shift is not just a technical hurdle; it’s a fundamental change in how your hard work reaches the person on the other side of the screen.
During the free online MarTech conference on March 4, the session ‘Showing up in the age of AI search’ will discuss this. This isn’t about chasing “hacks” or “crushing” the competition; it’s about finding a sustainable path forward for your brand’s visibility.
This panel, moderated by Janet Driscoll Miller, president and CEO of Marketing Mojo, brings together the experts currently in the trenches:
- Nikki Lam, Vice President, Head of SEO, NP Digital.
- Gerald Murphy, evangelist for Semrush Enterprise, Semrush.
- Sara Resnick, global head of marketing and SEO, Western Union.
- Tamara Scott, Head of Content, AboutQualified LLC.
Together they explore the practical side of generative engine optimization (GEO). They’ll talk about what’s actually working in their current experiments and how to stay grounded when the “AI is killing search” headlines get too loud.
What you bring to your team
- Real world impact: How AI discovery is actually changing traffic patterns and what that means for your reporting.
- Practical optimization: The first steps you need to take with your content structure and authority signals to ensure AI models recognize your expertise.
- Future-proof: Honest predictions about the search landscape so you can prepare your team for the future without burnout.
The transition to AI-mediated discovery is already underway. We are happy to help you find your way with confidence, so that your brand remains visible and your expertise remains valued.
Register for the March 4 MarTech conference. It’s online and free.
Energize yourself with free marketing insights.
<em>MarTech is owned by Semrush. We remain committed to providing high-quality reporting on marketing topics. Unless otherwise stated, the content of this page was written by an employee or paid contractor of Semrush Inc.</em>
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<img class="img-fluid rounded-circle avatar-border" src="https://martech.org/wp-content/uploads/2023/11/mike_pastore_square.jpg.webp" alt="Mike Pastore" width="140" height="140"/> </div>
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<p>Mike Pastore is Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He went on to work with marketers at some of the best-known brands in B2B technology, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Before joining Third Door Media as editor-in-chief of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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